Lei Jun said on social platforms: “32 days after the release of Xiaomi SU7, our 10,000th mass-produced vehicle officially rolled off the production line.” Xiaomi SU7 is positioned as a medium and large-sized vehicle The car is priced at 215,900-299,900 RMB. The new car is equipped with an 8295 chip, which enables five-screen interconnection including HUD and rear screen. It is equipped with HyperOS system and can be interconnected with the Xiaomi ecosystem. The new car is built based on the 800V architecture. It can recharge 510km in 15 minutes, accelerate from 0-100km/h in 2.78 seconds, have a top speed of 210km/h, and a CLTC cruising range of 810km. Equipped with 1 lidar, 2 NVIDIA DRIVE Orin chips, and a computing power of 508TOPS, the entire system supports high-speed NOA, and urban NOA will be opened later.
On April 25, Xiaomi Motors announced at the 2024 Beijing International Auto Show that Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units were locked in orders, and 5,781 units have been delivered.
It is understood that among locked-up users, female direct buyers account for 28%. According to preliminary research, taking into account situations such as giving away or buying for family members, it is expected that female car owners will account for 40%-50%. In addition, BBA users account for 29% of the locked users of Xiaomi SU7. Support for wireless CarPlay and iPad in the car have also made Xiaomi SU7 the first choice for many Apple users to buy cars. Apple users account for as high as 51.9%. According to surveys, many Apple mobile phone users are also users of Mijia products.
It is reported that Xiaomi SU7 will be fully accelerated in delivery, service and OTA in 2024. The standard version and Pro version originally planned to be delivered at the end of April have been moved forward to April 18. The Pro version will be delivered at the end of May, and delivery is expected to exceed 10,000 units in June. The full-year delivery target of Xiaomi SU7 in 2024 has been increased to 100,000 units.
In order to improve delivery speed and quality, Xiaomi Motors is accelerating the selection of locations and store openings. It is expected that by the end of 2024, Xiaomi Motors sales and service outlets will cover all provincial administrative regions across the country. It plans to open 219 sales stores in 46 cities and 139 service stores in 82 cities. center.
In addition, Xiaomi Motors plans to conduct its first OTA after the launch of new cars in May, launching wireless CarPlay functions, end-to-end valet parking and other smart driving experiences. The second OTA will be conducted at the end of May. Version 1.2 will officially release the city NOA function, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi’an, and Wuhan. It will be launched nationwide in August.
