According to market research agency Omdia statistics, Samsung Electronics in 2022 accounted for 29.7% of the global TV market share. In the high-end TV market above $2500, Samsung’s market share is 48.6%, more than the sum of the 2nd and 6th place.
In the 75-inch and larger screen TVs, Samsung had a 36.1% market share. In the 80-inch and larger oversized TV market, Samsung’s market share was 42.9%, and this proportion is further expanding.
Samsung has maintained the number one position in the global TV market for 17 consecutive years, not only because of innovative products such as 8K, Neo QLED and lifestyle series TVs but also because of Samsung’s customer experience.
Samsung Electronics launched “Bordeaux” in 2006, “LED TV” in 2009 and “Smart TV” in 2011, continuously Samsung continues to enhance its dominant position in the global TV market.
Samsung launched QLED screen technology with quantum dots in 2017, “QLED 8K” in 2018, “Neo QLED” based on Quantum Mini LED in 2021, and “MicroLED” to further enhance its dominance in the global TV market. “MicroLED” in 2021, further strengthening its technological leadership position as the world’s number one.
