According to BusinessKorea, Apple recently released the Vision Pro mixed reality (MR) headset with virtual reality (VR) and augmented reality (AR) functions, which is also regarded by the outside world as the next change. Industry pattern of Apple products. Industry insiders predict that, just like the current smartphone competition, the MR track will also be a “confrontation between Apple and anti-Apple groups” in the future.
Industry sources previously revealed that the Android camp, including Samsung Electronics, Google and Qualcomm, is developing MR products and aims to launch them as early as this year. Among them, Google is responsible for the development of MR-specific operating systems, Qualcomm is responsible for the development of MR-specific chipsets, and Samsung will launch MR hardware products.
“We’re excited about our new collaboration with Samsung Electronics in the immersive XR space. We’ll have more to share later this year,” Sameer Samat, Google’s vice president of product management, said at Google’s annual developer conference in May. .” XR (Extended Reality) is the umbrella term for VR, AR and MR.
Samsung filed a trademark application for Galaxy Glasses with the Korean Intellectual Property Office in February this year. Industry insiders have speculated that the shape of Samsung’s XR products is more like ordinary glasses than ski goggles like Apple’s Vision Pro.
It is worth noting that this is also the first time that the Android camp has united for the XR market. In the past, each member of the Android camp chose to go it alone and then gave up on themselves. For example, Google launched the Daydream project in 2016 to develop a VR platform for smartphones but abandoned the plan in 2019. Samsung previously launched a Gear VR headset with Meta subsidiary Oculus in 2014 but has not released a product since.
It was previously reported that market research firm Counterpoint Research expects global MR/XR headset shipments to grow from 18 million units in 2022 to 110 million units in 2025, and reach 1 billion units by 2030.
