It was reported that the popularity of ChatGPT around the world has triggered a new artificial intelligence storm in the technology industry. A few days ago, the American commercial software giant Salesforce also embarked on the last bus.
On Tuesday, local time, Salesforce announced that the company will integrate artificial intelligence technology in a new version of its software products to help corporate salespeople, customer service specialists and marketing staff complete their jobs efficiently, including answering customer questions and writing marketing emails. wait.
Salesforce said the new product will be called “Einstein GPT” and will use artificial intelligence technology from OpenAI, the developer of ChatGPT.
In November last year, OpenAI, a company backed by Microsoft, launched ChatGPT on the Internet. This artificial intelligence robot can smoothly talk to humans and write articles, and then caused a worldwide sensation.
ChatGPT represents a new kind of “generative artificial intelligence technology”, which can create text and various information after being trained by the massive data of the Internet (right protection). The success of ChatGPT has led many technology companies to join this new wave, ready to seize new business opportunities.
It should be pointed out that these artificial intelligence robots and language models are still immature and will give wrong answers. Therefore, relevant manufacturers adopt a more cautious attitude when providing services to large enterprises or government agencies.
Clara Shih, CEO of Salesforce’s “service cloud” business, said that they are moving quickly on generative artificial intelligence technology, but at the same time cannot sacrifice the moral responsibility of product quality.
Recently, Microsoft’s “Dynamics 365” business software that competes with Salesforce has integrated artificial intelligence technology, but the Microsoft team is also doing everything possible to minimize the negative impact of misinformation.
Last month, Microsoft announced a new artificial intelligence feature in the aforementioned software that could help corporate sales reps compose emails. On Monday, Microsoft announced that it will also launch a similar feature in the customer after-sales service section. Users can apply to join a waiting list to experience Microsoft’s new feature as soon as possible.
After ChatGPT became popular before, Microsoft also integrated OpenAI’s dialogue robot into its own Bing search engine for the first time.
According to reports, in the “service cloud” department, an artificial intelligence function launched by Salesforce includes a chat window, and Salesforce can use its own massive information to compose an answer to a user’s question. Software users only need to modify and improve this answer.
More recently, Salesforce has come under pressure from some activist shareholders to improve operations and boost profitability. For the above-mentioned new artificial intelligence features, the company has not announced the specific pricing and release schedule. The management said that a beta version will be launched first, and we will understand the evaluation of enterprise users for the beta version.
Salesforce takes several steps to avoid misleading users about possible wrong answers. For example, users still need to edit the answers, and Salesforce also limits the scope of inventory information used to generate answers.
Business software rivals Microsoft and Salesforce have both recently introduced features that automate the writing of marketing emails, and Microsoft calls the artificial intelligence capabilities in Dynamics “Copilot.”
Charles Lamanna, a vice president of Microsoft, said that the new feature introduced by Microsoft cannot be called “autopilot”, which provides users with multiple document options, and marketers can modify and edit. , to select the most suitable email manuscript for the company’s marketing plan.
In addition, Shi Zongwei said that Salesforce is also promoting a new software developed by OpenAI for enterprise chat and collaboration software Slack. This software is related to ChatGPT, and Salesforce can use it to display some information from the company in Slack. A Salesforce spokesperson said users can join a waiting list to apply to try the new software.
For this new wave of artificial intelligence, Salesforce CEO Marc Benioff is very interested. During last week’s earnings call with analysts, Benioff mentioned the word “artificial intelligence” 14 times.
In the introduction about “Einstein GPT”, Benioff said that Einstein GPT will be integrated with the company’s existing “data cloud”, “Customer 360” and other software, which will bring the next stage of artificial intelligence. The new era of artificial intelligence promotes the digital transformation of enterprises.
Shi Zongwei said that Salesforce began to cooperate with OpenAI’s language model team more than a year ago, but the recent enthusiasm for this technology in the industry has prompted the company to advance the timetable to allow customers to enjoy some black technology as soon as possible.
