Strategy Analytics released a report saying that inflation has affected household consumer spending making consumer confidence decline, but the popularity of hybrid offices has driven demand for mobile computing devices and tablet shipments continue to exceed pre-epidemic levels.
The report notes that Q2 2022 continues to follow a pattern of higher shipments of high-end and detachable tablets, with Apple, Windows OEMs, and Samsung (to some extent) benefiting, which has reduced Android tablet market share to 49 percent.
From a brand perspective, Apple, Samsung, Lenovo, Amazon, and Huawei are in the top five in the Q2 global tablet market. Specifically as follows.
In Q2 2022, Apple iPadOS shipments (wholesale) fell 7% year-over-year to 14.8 million units, with global market share up 3.3 percentage points to 38%.
Samsung led the Android market in Q2 2022, with shipments down 13 percent year-over-year to 7.1 million units; its market share rose 0.2 percentage points to 18 percent over the same period, outperforming the overall market.
Lenovo returned to third place globally, despite a -25% year-over-year decline in shipments to 3.5 million units; Lenovo’s tablet market share fell -1.3 percentage points year-over-year to 9% as competition intensified in North America and EMEA.
Amazon followed Lenovo with shipments of 3.4 million units, down 19 percent year-over-year; its market share fell -0.5 percentage points to 9 percent.
Huawei’s tablet shipments fell 34 percent year-over-year to 1.4 million units, the company’s best performance in more than a year, as sanctions and new competitors fundamentally changed their market strategy for tablets; market share fell -1.1 percentage points to 4 percent over the same period.
