According to the latest policy change recently announced by the company, the RoboLex platform will now hide ads carried in the platform’s content from users aged 13 and under. The policy change comes nearly a year after the Truth in Advertising (TINA) organization filed a complaint with the Federal Trade Commission and issued a report on RoboForex’s advertising policies for minors.
TINA says that in Robleth “…… ads were surreptitiously pushed to hundreds of millions of consumers, including more than 25 million children and teens, by numerous companies and their avatar influencers. That number may be inaccurate because Robleth has failed to establish any meaningful measures to ensure compliance with advertising laws for truthfulness.”
The nonprofit added that in October 2022, it issued a follow-up report to the FTC, again calling out Robleth for failing to adequately change its advertising standards at that time.
At the time, TINA said, “Children on Robleth were not segregated from the full range of advertising materials; they were only blocked from advertising by 3 marketers who responsibly chose a higher age range to match their advertising strategy.”
This new advertising policy change for Robleth includes a ban on
- Ads that solicit charitable donations.
- Ads that promote multi-level marketing companies or their products.
- Ads promoting financial services (tax preparation or credit monitoring).
- Advertisements promoting cryptocurrencies and NFTs.
In addition, Roblex has provided guidance on how developers can comply with its updated advertising standards.
