Just weeks before the new iPhone launch, sales data from carriers suggest that fewer people are waiting for Apple’s September event to update than in past cycles, and instead are going to buy Apple phones now.
In a note to investors seen by AppleInsider, JPMorgan analyst Samik Chatterjee looked at data from Wave7 Research on U.S. carrier sales trends in July. As has been the case in the past, sales of the iPhone 13 model remained high compared to previous iPhone cycles. Chatterjee also said that the higher sales of the iPhone 13 also indicate that fewer people are putting off purchases until the new iPhone 14 and iPhone 14 Pro are released.
Some carrier representatives told Wave7 researchers that this indicates lower consumer interest in iPhone 14 compared to past upgrade cycles, which may be due to limited changes/upgrades in terms of features and the potential for higher iPhone 14 prices. Carrier channel data ahead of the iPhone 13 debut also paints a picture of strong iPhone 12 sales and potentially lower interest in subsequent smartphone models.
In July, Apple’s current share of iPhone products increased across AT&T, T-Mobile and Verizon. Apple took 67 percent share, 67 percent share and 60 percent share in AT&T, Verizon and T-Mobile, respectively. The carrier data also suggests that Apple’s advertising activity has been seasonally weak through the summer of 2022.
Across all carriers, the iPhone 13 is the most popular Apple phone, with an average of 22 percent market share. It is followed by the iPhone 13 Pro Max with 20 percent, the iPhone 13 Pro with 16 percent, and the iPhone 13 mini with 3 percent. All other iPhones took the remaining 5 percent.
