This morning, OPPO officially announced that it will hold the OPPO Watch 3 series and Smart Life new product launch at 19:00 on August 10. OPPO then surprised everyone by announcing that basketball superstar Yi Jianlian had joined OPPO as its brand spokesperson. OPPO has invited a number of stars as brand spokespersons, including Jay Chou, Chen Weiting, Yang Yang, Li Yifeng, TFBOYS, Yang Mi, etc., but this is the first time that a sports superstar has been invited to endorse.
As the leader of the national men’s basketball team, A-Lian is still the scoring record holder in the CBA league and has played for many NBA teams and won many honors, which is just the right match for the sports characteristics of OPPO Watch 3.
Although the direct effect of entertainment stars is more obvious and exposure is higher, is the choice of spokesperson for a product just to boost sales?
In fact, OPPO attaches more importance to what is behind the sports stars, the speed passion, innovation and breakthrough shown by competitive sports, which is a deep match between the spokesperson and the core of the brand.
It is reported that in addition to OPPO Watch 3 series, OPPO will also bring OPPO Bracelet 2, OPPO Enco new headphones, an intelligent PTZ camera, an OPPO Pad Air new color scheme and many other new products, which are worth looking forward to.
