Microsoft Xbox recently announced a multi-year partnership plan with the BWT Alpine F1 team, making the team an official game console and PC Game Pass partner.
This is also the first time Microsoft Xbox has cooperated with the F1 team. Previously, the company mainly cooperated with sports organizations such as football and basketball. This cooperation is considered an important milestone for Microsoft to expand Xbox cooperation.
“Xbox and Alpine share shared values around diversity, equity and inclusion, and we look forward to bringing gaming and racing together through this exciting partnership,” said Jerret West, senior vice president of gaming marketing at Xbox, in a statement. bringing fun and community to more users around the world.”
The partnership will kick off this weekend at the F1 Lenovo Japan Grand Prix, where Xbox and PC Game Pass logos will appear on BWT Racing’s HALO, in addition to Microsoft’s existing sponsors on the front wing end panels logo.
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