On the first day of court proceedings between Microsoft and the Federal Trade Commission on the “acquisition of Activision Blizzard”, Microsoft admitted in court that “Xbox has lost the console war, and competitors are expected to continue to dominate. market”.
▲ Picture source IGN
It was noticed that despite Microsoft’s Xbox business making a lot of efforts, the sales of Xbox consoles still have a “significant gap” with Sony and Nintendo’s products, always ranking third.
▲ Comparison of hardware sales in the game market in 2021, source VGchartz
▲ Comparison of hardware sales in the game market in 2021, source VGchartz
In 2021, Xbox’s global market share will be just 16%, Microsoft said. For now, Microsoft can only bet on a different strategy and realize profits by selling games and accessories.
In addition, in the documents submitted to the court, Microsoft also hit back at Sony’s view that “Microsoft will stop letting “Call of Duty” land on the PlayStation platform in 2027.” ), we will ensure that the “Call of Duty” series of games will be released on subsequent PlayStation consoles and maintain the same treatment as the Xbox platform.”
▲ Picture source IGN
