Meta’s official website issued a document, that Facebook and Instagram will provide ad-free subscription services in the European Union, the European Economic Area and Switzerland, starting in November to provide users with a choice: continue to use these personalized services with ads-free of charge, or subscribe to shield ads. With a subscription, user information will not be used for advertising.
Depending on where it is purchased, the web version costs 9.99€ per month (currently about RMB 77), and the iOS and Android versions cost 12.99€ per month (currently about $101). iOS and Android pricing takes into account the fees charged by Apple and Google through their respective purchasing policies.
Subscriptions will apply to all associated Facebook and Instagram accounts in the user’s account center, regardless of where they are purchased.
Prior to March 1, 2024, the initial subscription covers all associated accounts in the User Account Center. Beginning March 1, 2024, each additional account in the User Account Center will be subject to an additional fee of €6 (currently approximately RMB 46) per month on the web and €8 (currently approximately RMB 62) per month on iOS and Android.
It is understood that the EU regulation could limit Meta’s ability to serve personalized ads to users without their consent and harm its main source of revenue.
The option for users to purchase an ad-free subscription balances the requirements of European regulators while providing users with choice and allowing Meta to continue to serve everyone in the EU, EEA and Switzerland.
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