On October 25, it was revealed that Meizu recruitment updated a large number of automotive engineering and manufacturing-related positions, such as chassis electric control engineer, senior intelligent cockpit test engineer, etc., which seems to be going in the direction of whole car manufacturing. It is reported that Meizu has applied for a number of patents related to car systems this year, but the news of whole car manufacturing is the first exposure.
(Image from BOSS Direct App)
The smart car sector is attracting a lot of “kings” from other fields to get a piece of the pie. Smartphone manufacturers like Apple and Xiaomi have been exposing news about car manufacturing in recent years, but there seems to be no clear progress so far. Unlike these manufacturers, Meizu has relied on its “close relationship” with carmaker Geely to apply for a number of patents for interaction with car systems this year, and many of these inventions are indeed refreshing, but from the latest news, it seems that Meizu is not willing to stop at the smart tram sector.
(Image from Meizu official Weibo)
In the public recruitment information, Meizu seems to be looking for talents in vehicle manufacturing, especially for the position of “chassis electric control engineer”, which specifically mentions 3-5 years of experience in vehicle manufacturing, so it seems that Meizu’s car manufacturing is not an empty talk. However, Meizu’s new flagship phone, the Meizu 19, has already been launched, and Meizu, which has almost lost its appeal in the smartphone market, is facing huge pressure to return to the market, so will it have the energy to expand to more markets?
Of course, all smartphone manufacturers are in the preparatory stage of cross-border intelligent trams, and even the most vocal Xiaomi has not made much progress, so it’s hard to expect more concrete news on Meizu’s car-making plans for a few years. On the other hand, Flyme’s reputation in the smartphone sector has been good, especially in terms of system interaction, which has provided many new ideas for all manufacturers. Meizu might consider vigorously laying out its car system first, and only formally entering into car manufacturing when the time is ripe so that its energy can stay in the smartphone and smart home markets and maintain a certain level of attention.
(Image from; Meizu’s official microblog)
It has to be said that Meizu building a car still sounds more reliable than most smartphone manufacturers crossing borders, after all, with Geely underwriting it, many technologies can be shared mutually, and Meizu itself is doing quite well in system interaction, with no obvious drawbacks other than lack of experience. Of course, it’s one thing to succeed in building a car, but it’s another to be accepted by consumers. What Meizu needs to do now is to regain its user reputation as soon as possible and attract the attention of the market in order to better push the car project forward.
