Italian supercar manufacturer Lamborghini updated its brand logo for the first time in more than 20 years, aiming to better interpret the brand’s “brave, unexpected and pure” brand values through a refreshed design.
New logo
Old logo
The new logo will be applied to all future Lamborghini models. Lamborghini said that this move is intended to “better reflect Lamborghini’s mission of ‘driving the future’.” In addition, Lamborghini also designed a new exclusive font whose sharp and angular lines echo the design language of Lamborghini cars.
It is noticed that the overall shape of the new version of the logo is not significantly different from the old version. The main change is that the original bright golden tone is changed to a more low-key bronze color, and the Lamborghini brand name is also replaced with a wider one. The font symbolizes the clear positioning of the brand.
The first Lamborghini model to sport the new logo is expected to be the Urus plug-in hybrid SUV, due to be released in the coming months, followed by the Huracan replacement later this year.
It is worth mentioning that for the first time on Lamborghini’s official website and social media channels, Lamborghini will use the golden bull image alone without a shield and brand name.
This brand image upgrade marks the latest development of Lamborghini’s “Direzione Cor Tauri” business strategy. Under the strategy, Lamborghini will complete the electrification of its models by the end of 2024 and plans to launch its first all-electric model based on the much-anticipated Lanzador crossover concept around 2028.
