Jaguar took the lead in embracing the trend of electrification and delivered the first I-Pace electric vehicle in the United States in October 2018. However, in the face of fierce market competition, Jaguar faced fierce competition in the market, in terms of cost, mileage, and charging. It has lagged behind in speed and performance, leading to a decline in sales of its brand’s electric vehicles.
In order to reverse this trend, Jaguar announced an investment of 2.25 billion pounds, which will greatly enhance its electrification capacity and competitiveness.
The relevant person in charge of Jaguar Land Rover said: “This investment decision shows that the company is committed to achieving the strategic goal of becoming a modern luxury electric vehicle brand by 2030.”
Jaguar plans to launch a new high-end sports sedan with a range of 400 miles (approximately 643.74 kilometers), and it will also be equipped with a fast charging function that can charge for 200 miles (approximately 321.87 kilometers) in 15 minutes.
Jaguar’s chief creative officer Gerry McGovern said that Jaguar’s upcoming electric vehicles will embody four key attributes: exuberance, fearlessness, uniqueness and progressiveness.
