According to the latest report published by market research organization CIRP, since Apple launched the iPhone 7 in 2017, the iPhone 14 series in the United States market share accounted for the highest percentage.
The CIRP report notes that the iPhone 7 series has created a wave of upgrades among Apple users in the U.S., topping out at 81 percent.
While Apple’s share of new iPhone models in a given year is typically around 70 percent, the iPhone 14 series has hit a recent high of 79 percent, just two percentage points shy of the iPhone 7 series, according to June 2023 statistics.
CIRP believes that there are two main factors, combed as follows:
Users lengthen the use of iPhone time
Due to the epidemic and other comprehensive factors, Apple users usually replace their phones for more than 2 years, so consumers have more incentive to buy the latest model.
Carrier discounts:
With U.S. carriers changing installment agreements for the iPhone from 24 months to 36 months, the difference in monthly cost between the iPhone 14 and older models doesn’t seem to be that big, which may motivate consumers to buy the new device.
