According to the previous statement, iPhone 14 series will remove the mini-series, and this will increase the price of the entire series, but compared to the previous generation, the price may be basically the same. According to the latest news from the supply chain, Apple is unlikely to raise the selling price of several models of iPhone 14 entry version this time, which is used to go in volume, and improve the profits of the models, mainly looking at high-end models.
Supply chain sources said that the entry version of the model will not increase the price of the basis is mainly, first or use the same bangs screen with the previous generation, the second internal construction of many is also a continuation of the previous generation, mainly to reduce costs.
The advantage of this is that many parts of the new machine are common to the previous generation, so it can be good to fight part of the inflationary material rise factor.
As for the higher-end models, Apple both in configuration and in appearance has made a more obvious gap with the entry version of the model, so if the price is really increased, it is a reasonable thing, which is used to earn profits.
If the above news is accurate, then the iPhone 14 country price should continue iPhone 13, at least the entry version will be the same as the iPhone 13 and 13 Pro, the former is 5999 yuan (128GB version), and the latter is 7999 yuan (128GB version) from.
As a master of supply chain control, Cook knows that in an inflationary environment, the product’s big price increase is not user-friendly, but for the sake of corporate costs, such a ladder price development may better help them to divide different user groups, so as not to affect everyone’s choice.
