HTC launched the U23/Pro “flagship” phone this year, equipped with Qualcomm Snapdragon 7 Gen 1, priced from NT$14,990 (Note: currently about 3,418 RMB). In addition, the The company has also released several low- to mid-range Wildfire phones and tablets.
According to Taiwan media “Mobile King”, HTC plans to continue to launch 1-2 phones next year, which will still use Qualcomm Snapdragon 7 series processors and will not switch to Qualcomm Snapdragon 8 series processors.
HTC Senior Vice President of Global Business Huang Zhaoying said that although the current phone market is called the “Red Ocean”, for HTC, the most important core of phones is “communication”. Maybe the design of phones will change in the future, but “communication” The need will not disappear. Therefore, HTC will continue to launch phone products, and it is expected to launch 1-2 models in 2024.
As for the positioning of HTC’s new phones in the future, Huang Zhaoying mentioned that in the past two years, HTC has chosen to use the Qualcomm Snapdragon 7 series SoC that is “more in line with consumer needs” as its product strategy. Therefore, “the relevant policy will be continued in the future.” However, regarding the next generation Regarding the product specifications and launch time of the phone, Huang Zhaoying claimed that HTC will “announce it separately.”
It is found that Huang Zhaoying also claimed that the sales performance of the HTC U23 series was better than that of the previous generation HTC Desire 22 Pro, with sales “at least increasing by about 30% or more”, “HTC U23 has only been sold for half a year, and the product life cycle has not yet ended.” .
