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Elon Musk: Twitter to increase rate limit for paid authenticated users by 50%

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Elon Musk today in Twitter (Twitter) replied to netizens, Twitter will be on the paid authentication users rate limit increased by 50%, this adjustment should take effect in a few hours.

Due to concerns about “extreme levels of data capture” and “system manipulation” and other issues, Musk previously announced that Twitter adopted emergency temporary measures. Some Twitter users said that after the implementation of the new measures, once the number of tweets viewed per day reaches the limit, it will not display new content, and will pop up a message to indicate that it has exceeded the “rate limit” of the day.

Earlier today, Elon Musk said that Twitter’s cash flow remains negative due to a nearly 50% drop in ad revenue and a heavy debt load. He has said that Twitter’s revenue target for 2023 is $3 billion (currently about RMB 21.45 billion), down from $5.1 billion in 2021 (currently about RMB 36.465 billion).

Since Musk took over Twitter, he has made it an important goal to increase revenue levels, so Twitter’s paid authentication service, Twitter Blue, is viewed by outsiders as another source of revenue that Musk focuses on in addition to advertising revenue. Over the past few months, Musk has been adding new qualifying features to Twitter Blue to increase users’ willingness to pay.

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