Dongfeng Honda recently released its full-year sales data for 2023 – the cumulative terminal sales for the year exceeded 610,000 vehicles. At the same time, Dongfeng Honda exported 18,695 vehicles (CR-V e:PHEV/e:HEV, e:NS1) throughout the year.
Looking at specific models, the cumulative terminal sales of Honda CR-V (parameter | inquiry) for the whole year were 213,515 units, and the cumulative terminal sales of Civic for the whole year were 177,721 units. These two cars are still the core products of Dongfeng Honda. The cumulative sales of the XR-V throughout the year were 55,995 units, the cumulative sales of the HR-V were 32,963 units, the cumulative sales of the new Yingshi Pai were 56,981 units, and the cumulative sales of the Alison were 30,197 units.
On December 2 this year, Dongfeng Honda also held the first user ecology conference and user brand launch conference “Home Day” and announced that the cumulative production and sales successfully exceeded 8 million vehicles. Dongfeng Honda officially released the new user brand “Benjia”. The brand concept of “Benjia” is to be user-centered, to symbiosis, resonance, co-construction, empathy, co-creation and resonance with users. And put forward six major service commitments: all-round housekeeping, full-time protection, full-quality guarantee, full transparency, full-speed maintenance, and full-hearted selection. “Home” is not only the home base of Dongfeng Honda, but will also play a connecting role to bring more diversified high-value services to car owners and is committed to building a new ecosystem for users.
