The latest report from market research company Counterpoint Research shows that the success of the Apple One package will make Apple’s service revenue the second largest source of revenue after the iPhone.
Analysts predict that Apple’s software subscription service has a bright future, with services revenue accounting for 25% of Apple’s total revenue by 2025. This will mean that Apple’s annual services revenue will exceed $100 billion for the first time (currently about 725 billion RMB).
Analysts believe that despite facing regulatory difficulties, Apple’s total revenue is expected to exceed the US$400 billion mark for the first time in 2024 (Note: currently about 2.9 trillion RMB), mainly due to the expansion of its hardware and services divisions. increase.
Apple now has a device base of more than 2 billion, creating a foundation for growth in its services business. At present, the App Store, Apple Care+, Apple Music and bundled subscription Apple One have all brought inflection point growth to Apple.
Analysts believe that Apple One, launched in 2023, may become Apple’s largest single source of service revenue, and its large high-end user base also creates a competitive advantage for Apple.
Of course, the iPhone will still account for half of Apple’s revenue and continue to be the core of the Apple ecosystem. In addition, the growth of iPhone in emerging markets will also help the growth of other Apple products in the future, because many consumers who enter the iOS ecosystem as new users are increasingly dependent on the Apple ecosystem, and they may spend more on other Apple products of time and money.
