According to Nikkei, multiple local dealers in Japan revealed that BYD aims to sell 30,000 electric vehicles per year in Japan by 2025. The company plans to establish a sales network of 100 dealers in the same year, with each dealer selling an average of 300 cars per year.
This is an ambitious plan because the Japanese market has always been a difficult fortress for foreign brands to conquer. Japanese consumers have deep trust and preference for local car brands. Japan is the fourth largest car market in the world, with local carmakers holding more than 90% of the market share.
In addition, Japan’s electric vehicle market is also not very prosperous. Currently, hybrid vehicles and light and small vehicles are the main demand models. In November this year, Japan’s electric vehicle sales fell 9% year-on-year to only 6,429 units.
BYD officially entered the Japanese passenger car market in January this year and launched three pure electric vehicles, namely SEAL, DOLPHIN, and ATTO 3. Among them, ATTO 3 is priced at 4.4 million yen (tax included), which is approximately 222,700 RMB.
In order to open up the Japanese market, BYD has also taken a series of measures, including establishing its own dealer network and reaching agency agreements with well-known local dealers and auto parts sellers. The company currently has about 50 sales points in various regions of Japan, including Temporary store.
It is noticed that BYD’s overseas business has maintained a strong growth momentum. In overseas markets, BYD has sold more than 30,000 vehicles for two consecutive months. In the first 11 months of this year, BYD’s overseas sales reached a cumulative total of 206,700 vehicles, more than three times that of last year.
