It is becoming more and more common to have pre-set hardware and need to spend extra money to open related services. Recently, according to overseas media reports, in South Korea’s Connected Drive store, BMW has launched seat heating, steering wheel heating, and other subscription services. The seat heating can be tried for free for one month, if you want to have this function permanently, you need to spend $406 (about 2732 yuan), of course, you can also use the subscription type, about $18 (121 yuan) per month.
The one-year package is $176 (RMB 1,184) and the three-year package is $283 (RMB 1,904).
There is also a heated steering wheel subscription service for $10 (RMB 67) per month, $92 (RMB 619) per year, $161 (RMB 1,083) for three years, and a direct buyout of $222 (RMB 1,493).
Of course, there are also subscription service contents such as wireless CarPlay, headlights, security system, and driving recorder.
If the user is a financial lease customer and plans to resell or update the vehicle after short-term use, it is more cost-effective to purchase the subscription service; if you are prepared to hold the vehicle for a long time, you can choose to subscribe or purchase according to your needs.
It is worth noting that a few days ago Mercedes-Benz launched a paid unlocking rear-wheel steering function at a price of 4,998 yuan/year, which also caused a lot of debate among netizens.
The BMW follow-up, unlike the Mercedes, but provides a variety of options, seems more “humane”, but it should be noted that if the money spent on the purchase of the car does not include these services, then it is still relatively conscience, but if the price of the whole car has included these due to the function, need to spend extra money to unlock, that is nakedly In the cut leeks.
Then the question arises, who will be the next car brand to follow?
