The Apple Watch Ultra has been endorsed by American musician and renowned watch collector John Mayer, who showed off the new device on his Instagram account.” Been wearing the Apple Watch Ultra for a week now …… It’s great,” Mayer wrote on a photo of the watch.” This is the first Apple Watch that has excited me as a mechanical watch collector.”
“It’s full of capabilities and what I call ‘desired features.” Meier then listed some of his favorite features, including GPS tracking, a depth gauge, a dive calculator, an alarm to attract rescue in an emergency, and a night mode.
“It’s a source of motivation for camping/hunting/outdoor adventures,” he wrote in a later post.” It’s not an ad, I just like what I like.”
Grammy winner Mayer is considered the most influential collector in the watch world, with the value of individual watches he wears in public receiving a spike from the attention, as do those mentioned in his column on the watch website Hodinkee.
Of course, it’s unlikely that Meier’s influence will have the same effect on the Apple Watch Ultra – only luxury mechanical watches have so far been likely to sell for millions – but as GQ points out, his recognition “could register as a huge earthquake in Geneva,” and for any enthusiasts addicted to the world of watches and other timepieces, they’ll no doubt begin to take notice of the Apple The Watch Ultra is an unexpected guest on the doorstep.
Since Apple launched the 18-karat gold Apple Watch Edition in 2015, it has been making a play for the luxury watch world, with high-end versions that can cost up to $10,000 and are available in limited quantities.
Unfortunately for Apple, unit sales of the gold Apple Watch Edition were less than desirable, and the line was discontinued in September 2016 after only 16 months. Humorously, the operating system for these models is now stuck at watchOS 4 and below.
