YouTube has announced that it will stop showing overlay ads, those translucent banners that appear at the bottom of videos, during video playback in April 2023.
YouTube said in its official blog post that the decision was made to “improve user experience and ad effectiveness. YouTube expects this to have a limited impact on most creators as engagement shifts to other ad formats.
YouTube says it will continue to use other ad formats such as pre-patch, post-patch, interstitial, picture-based and responsive ads. In addition, YouTube will launch a new interactive ad format called “Direct Response,” which allows viewers to interact directly with a brand by clicking or scanning a QR code.
YouTube is one of the world’s most popular video sites, with more than 2 billion active users each month, according to statistics agency Statista. In the fourth quarter of 2021, YouTube’s advertising revenue reached a record $7.26 billion (currently about RMB 50.384 billion), up 46% year-over-year.
