According to The Verge reports YouTube’s many subscription services in the United States prices have been raised.
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According to information on the Google service’s signup page, the monthly fee for YouTube Premium has now risen to $13.99 per month (currently about RMB 101), up $2 from before (currently about RMB 14). In addition to the monthly fee, the annual subscription fee has also risen by $20 (currently about RMB 145) to $139.99 (currently about RMB 1012).
In addition, YouTube Music’s price in the U.S. has also risen by $1 (currently around RMB 7.23), and it now costs $10.99 (currently around RMB 79) per month, similar to the previous price hike strategy for similar services such as Apple Music, Amazon Music and Tidal. It’s worth noting that Spotify is still charging $9.99 per month (currently around RMB 72), but company CEO Daniel Ek also recently said that Spotify is “ready to raise prices”.
The report notes that it’s unclear if or when YouTube Premium will raise its price for existing subscribers. Google upgraded YouTube Red to YouTube Premium in 2018 and raised the price at the same time, but allowed former YouTube Red subscribers to continue paying the old $9.99 monthly fee, a policy that remains in effect today.
