IAfter Tesla started the “price reduction promotion”, consumers began to wait and see whether other new energy vehicle brands would follow up with price cuts. Recently, an online blogger broke the news that Xpeng has followed up on Tesla’s price reduction. In addition to the new car G9, the final payment of G3i, P5, and P7 will be reduced by 14,000 to 20,000 yuan. At the same time, some special cars with long storage ages will also be launched. Carry out special offers for additional offers.
Some users responded to the news by saying that: increased the percentage of the final payment only! The overall concessions are actually not much different. There are also netizens said: that is the preferential policy adjustment, not a price reduction, the option fund was reduced, and the tail discount increased, so the overall preferential strength is about the same, but the perception of consumers increased, because the tail became less, the overall down is good.
In response to this news, the person in charge of Xpeng Motors said, “This time only adjusted the equity structure, increasing the proportion of the tail, the total amount of equity of each model compared to the previous, but is flat or slightly reduced, so in fact, there is no price reduction at all,” at the same time, ” The equity structure adjustment has not been announced yet”.
The Peng car’s October total delivery of 5,101 units, has been 4 consecutive months of delivery decline, in addition to the continuous decline in deliveries, but also happened to Tesla in October 24 announced the “price reduction promotion”, Peng may indeed need to launch a new strategy to improve sales, in order to complete the sales target.
