Apple CEO Tim Cook in the fiscal year 2023 1 quarter (2022 4 quarter) earnings conference call, hinted that Apple will continue to increase the price of high-end iPhones in the future.
At the meeting, someone asked Tim Cook how he saw the rising price of the iPhone and whether he would continue to push up the price of the iPhone in the future. Now the 1TB version of iPhone 14 Pro Max is priced as high as $1600 (currently about 10864 CNY).
Tim Cook’s answer to this is: The price increase is no problem. （The price increase is no problem. In fact, Tim Cook said, we’ll convince users to pay more.
I think users are willing to pay more for better features, and better experiences. iPhone has become an ‘essential part’ of people’s lives,” Tim Cook said.
Tim Cook did not officially acknowledge that he would continue to raise the price of the iPhone in the future, but he did not rule out the possibility of continued increases in the future. The iPhone 15 Pro series, which will launch later this year, will be equipped with a titanium frame, upgraded processor and camera, and a performance difference from the standard iPhone 15 model.
