According to the upstream news report, Chongqing Ms. Liu reflected that she drove her recently bought Volkswagen ID.6 car to an overpass, the center control screen surprisingly appeared advertising. From the picture, the advertisement should come from the car company, which is the manufacturer’s recommended car purchase activity.
Photo credit: Ms. Liu
Most importantly, Ms. Liu was using the car’s navigation function at the time, and the pop-up ad blocked a large portion of the screen, resulting in the navigation function not working properly. After contacting the manufacturer, Upstream News received a reply that the ad was provided by the manufacturer and would be available in the future, but not necessarily in frequency and not necessarily in time.
In fact, this is not the first car machine pop-up advertising news, before a new car maker’s car machine pop-up advertising, the car company finally said that it is a business push, not advertising, car machine should not exist advertising, withdrew the push information, and promised never to push advertising on the car machine.
The 21st century is the era of advertising, take the phone, disgusting opening screen advertising has been very uncomfortable, the result of software manufacturers also launched a shake advertising. If you shake your hand when you start the software, you will automatically jump to the advertisement page and even download other apps, and there are countless kinds of fraudulent open-screen advertisements. When the relevant departments came out to manage them, the shake ads immediately disappeared, but once the wind passed, they immediately came out again.
Smart TVs, smart refrigerators and many other devices, as long as there is a screen and can be networked, manufacturers will want to add an ad up, the car may have been our last position. Cars, unlike other smart devices, start-up mostly on the road, and are likely to be dangerous if an ad pops up in a complex road environment like Ms. Liu’s.
From the number of news reports, there are more traditional car companies’ products appearing in advertisements than new Internet crossover car makers. The reason may be that the sales of new car makers are so low that placing advertisements now may incur consumer resentment and lead to a drop in car sales.
No matter what the reason is, if there is no relevant policy management, future car advertising is bound to be more and more, affecting our experience. The most important thing consumers should do in the face of advertising is not to compromise. If they accept one ad now, there will surely be more in the future, just like the development of phone ads. Only by standing up and resolutely resisting now can we stop the proliferation of ads in the automotive field.
