According to the news obtained by 36 Krypton, Vivo’s independent sub-brand iQOO will be further integrated with vivo, which is the most obvious step for vivo to reduce costs and increase efficiency recently.
According to the report, in the past, iQOO and vivo share R & D, supply chain, channel system, media resources procurement and other links that need to go to scale, but the planning, user operations, media strategy, station word-of-mouth marketing, e-commerce, such more brand and online business team to operate independently.
A vivo source told 36 Krypton that senior management has discussed merging the brand, media strategy and other teams, iQOO may no longer have independent stores, counters. It is not certain whether iQOO retains a separate business unit.
Vivo and iQOO have not yet responded.
According to the latest data from CINNO Research, January domestic smartphone market Top5 mainstream brand sales are showing negative year-on-year growth, down 4.2%-23.5% range, Android camp only Xiaomi sales year-on-year decline less than the overall decline in smartphones, OPPO / glory / vivo year-on-year decline of 13.5%, 19.2 and 23.5%, respectively. Vivo (including iQOO) is currently ranked fifth in the domestic smartphone market.