According to a research report recently shared by market research agency CIRP, as of September 2023, 47% of the users who purchased iPhones directly from Apple’s official channels in the past 12 months Choose the Pro or Pro Max model.
In comparison, 40% of users purchased iPhone Pro or Pro Max models through operator channels.
At first glance, the difference between the two does not seem big, only a 7% difference. However, based on the price difference of 200-300 US dollars per iPhone, and Apple sells more than 200 million units per year, the actual difference in amount will be very obvious.
Citing the opinion of foreign technology media 9to5Mac, which believes that Apple cannot convert this advantage. In the US market, operators largely dominate iPhone sales.
According to previously released data from CIRP, only 21% of people buy directly from Apple, while 71% buy from their carrier.
CIRP notes that users who buy iPhones through carriers are no longer pursuing top-end models, and Apple has lost control of “accessory offerings, extended warranty options, and access to other devices, including Apple Watch, iPads, and Mac computers.”
Add all of these factors together, and they could cost Apple billions of dollars in potential revenue losses.
