TrendForce released an industry insight report stating that the iPhone 15 Pro Max released by Apple this year has an exclusive periscope lens, accounting for about 40% of the models.
The report estimates that Apple’s iPhone 15 series phone shipments will be 80 million, an increase of 6% compared to the same period last year, and it is estimated that Pro models will account for more than 60%.
However, the report said that due to Huawei’s strong return, it will impact Apple’s overall iPhone sales. It is estimated that annual sales will be 220-225 million units, a year-on-year decrease of 5%.
In terms of selling price, TrendForce expects that the terminal pricing of the three new iPhone 15, iPhone 15 Plus, and iPhone 15 Pro models will be comparable to last year. As for the Pro Max, due to the addition of a high unit price periscope lens, it is expected that there may be a price increase of less than $100 to reflect its cost difference.
In addition, the report shows that the memory of the iPhone 15 Pro model has been upgraded to 8GB, but it still starts at 128GB.