Acording to the latest forecast from TrendForce, global notebook computer shipments will reach 167 million units in 2023, a year-on-year decrease of 10.2%. As inventory pressure eases, the global market is expected to return to a healthy supply and demand cycle in 2024.
▲ Picture source Lenovo official website
According to the agency’s forecast, the overall notebook market shipments will reach 172 million units in 2024, an annual increase of 3.2%. They believe that the main growth momentum will come from the gradual release of replacement demand in the terminal business market, as well as the continued expansion of some market segments such as Chromebooks and gaming notebooks.
It is noticed that TrendForce also mentioned the development status of AI PC in the report. The agency believes that due to the current high cost of upgrading AI PC-related software and hardware, the initial stage of development will focus on high-end business users and content creators. The emergence of AI PC will not necessarily stimulate additional PC purchase demand. Most of them will naturally migrate to AI PC devices during the business replacement process in 2024.
TrendForce believes that for consumers, most of the cloud AI applications currently provided by PC devices can meet the needs of daily life and entertainment. If there is no AI killer application in the short term, it will be difficult to upgrade the AI experience quickly. Popularization of consumer AI PCs. However, in the long term, after the application possibilities of more diverse AI tools are developed in the future, and the price threshold is lowered, the penetration rate of consumer AI PCs can still be expected.
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