Transsion Holdings stands out as the major smartphone vendor in Africa. They also wield a measure of influence in the South Asian smartphone market. But the company is now planning to move into other emerging markets.
In a survey conducted by the company, they made note of a trend in the smartphone market. This trend is the growing need for smartphones in emerging markets. Transsion hopes to fill this need with their production companies.
The task of becoming a household brand in emerging markets isn’t going to be an easy one. Competition from popular brands like Samsung and enthusiast brands like OPPO will undoubtedly prove challenging to Transsion. Recently we have seen a lot of efforts Transsion has been making to promote its devices to a wider audience.
The first of such seeming expansion moves came with the Tecno Phantom X launch. Tecno a Transsion Holding subsidiary attempted to enter markets other than Africa and South Asia with this device. But the rate of acceptance wasn’t as impressive as in Africa its dominant market. But it is essential to understand Transsion’s dominance in the African market.
The secret to the smartphone market monopoly of Transsion Holdings in Africa is due to the various brands under its umbrella. First, of which is Tecno with the highest adoption rate, Infinix follows closely behind. Last on the list is itel with the lowest adoption rate of all three brands under the Transsion business. A combination of all three smartphone brands gives Transsion a 42.7% shipment share in Q1, 2022.
This transition to other markets will be challenging, but it might prove successful for Transsion Holdings. The past few years have seen Transsion brands making innovative moves in the smartphone world. We look forward to seeing how Transsion handles the challenges and expand its business beyond its strong grounds.
