Apple Inc. may be filing potential names for its highly anticipated mixed reality headset, trademark filings show, in a move that is part of the tech giant’s first new product category in years.
Apple has already filed trademarks for “Reality One,” “Reality Pro” and “Reality Processor” in the United States, the European Union, the United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. Reality Processor. While Apple itself has not filed these documents, it has followed the pattern of the past, including relying on the law firm the company previously hired to target the brands.
The new trademarks are registered under the name of a shell company called Immersive Health Solutions LLC, which was formed in February, records obtained by Outside Media show. The company itself is registered by another Delaware shell company, Corporation Trust Co. Such companies are often used for filings by companies that want to avoid detection. This is the same company used to file the trademark application for RealityOS, Apple’s headset system.
▲ Apple Files Trademark for Reality One
If Apple is indeed behind these trademark applications, then “Reality One” and “Reality Pro” could be the theoretical name choices for the new products. The company could also register multiple names for a series of future device releases. Apple typically refers to its high-end products as “Pro,” including the iPhone 13 Pro, iPad Pro and MacBook Pro. It has also added “One” to its previous products, such as its Apple One subscription. It has also added “One” to previous products, such as its Apple One subscription package.
These trademark applications have not yet been approved, and there is no guarantee that Apple will use these names for future products. Apple is expected to release its first headset in 2023, aimed at the high-end market. The headset, which is expected to combine virtual reality and augmented reality technologies, will allow the company to compete more aggressively with Meta, the industry’s leading provider of VR devices. Apple last introduced a new hardware category seven years ago with the Apple Watch.
An Apple spokesman declined to comment on the filings.
