Toyota has added a blue halo to the T-shaped logo of its hybrid models since 2009 to distinguish it. However, eagle-eyed readers may have noticed that although the new Camry is also a hybrid model, it does not use this logo. Why is this?
In fact, the new Camry does not add a blue halo to the Toyota logo, but adds a small blue dot next to the “HEV” letters (representing hybrid vehicles) next to the trunk. Toyota revealed in an X (formerly Twitter) post in September that the new dot was to symbolize its “commitment to human happiness on earth and its desire to [pass it on] to the next generation.”
This means that this new blue dot will replace the previous high-gloss logo and become the common logo of Toyota’s new hybrids, plug-in hybrids, pure electric vehicles and fuel cell electric vehicles, which has been confirmed A Toyota spokesman confirmed the change starts with the Camry, Crown and Toyota’s best-known hybrid, the Prius.
It is noticed that Toyota’s other electrified models, such as RAV4, Vensa and Corolla, still retain the blue T-shaped logo. That is because they have not been updated enough to change the logo. However, they will soon be replaced with blue polka dots.
As mentioned earlier, this dot will also appear on the tail of other Toyota new energy models, including pure electric vehicles. In the preview image of the upcoming bZ3X, you can already see this blue dot with the letters “BEV” (representing pure electric vehicle) next to it.
It is worth noting that Toyota hopes to produce multiple types of new energy vehicles, not just pure electric vehicles, to achieve its environmental goals, so using this dot on multiple models helps emphasize its strategy.