Apple CEO Tim Cook in a recent interview with the Independent, he said that every night will use the Vision Pro headset for a period of time, and firmly believe in the future of spatial computing, describing it as Aha Moment.
In an interview, Tim Cook said, “There is a huge difference in how people view the headset at this stage, and after wearing it, they may change their minds. I firmly believe in the broad prospects of spatial computing, and after you try it, it will become a rare Aha Moment in your life”.
Note: Aha Moment, more commonly translated as “moment of epiphany”, also known as the Eureka effect, is an expression first coined by German psychologist and phenomenologist Karl Bühler about 100 years ago.
At the time, he defined the expression as “a special, pleasurable experience in the process of thinking, during which a deeper understanding of a situation that was previously unclear suddenly arises.” We tend to use ahamoment to denote the moment when the solution to a problem suddenly becomes clear.
Ming-Chi Kuo previously said that Apple’s Vision Pro headset will ship 400,000 to 600,000 units in 2024, based on maximum capacity estimates from component suppliers, significantly lower than the market’s expectation of more than 1 million units.
Unless Apple significantly reduces the price of the Vision Pro headset, the significant growth that the market expects to begin in 2025 may not happen.
Tim Cook expressed optimism about the Vision Pro headset in the interview, saying that he met with several developers and that the feedback he’s received so far has been positive, suggesting that the Vision Pro headset has many developers excited.
