TikTok says the advantages of this proprietary font are simplicity, enhanced readability, multi-language support and built-in security features.
The most obvious improvements of “TikTok Sans” are as follows:
Simplification and differentiation of fonts
TikTok Sans fonts have larger openings and clearer strokes, making them easier to distinguish from each other. Designed with user interface improvements in mind, it also has a smoother, simpler shape for better legibility and reliability between languages.
Improved readability
Compared to the previous Proxima Nova font, TikTok Sans is visually larger and the overall line height has been increased to improve readability. And a special formula has been introduced to improve letter spacing. These subtle changes significantly improve user readability and bring a better feel to the platform experience.
Multi-language support
The new font supports multiple languages, including English, Spanish, Portuguese, French, German, Italian, Indonesian, Turkish and Vietnamese, with plans to add more languages in the future.
Keeping TikTok users safe with built-in features
TikTok Sans comes with built-in accessibility and anti-spoofing features. To protect users from username spoofing, these fonts offer easy-to-confuse stylistic alternatives for letters and numbers. Numbers are available in equal-width alternatives, which all have the same width for easier alignment and to reduce distractions in scenarios such as price lists or fast-changing real-time response counts.
