Meta CEO Mark Zuckerberg posted a post on his social platform “Thread” earlier today, talking about his evaluation and vision for this new platform.
It's been a good week for Threads. The community here is growing as I expected, and I want to build a long-term and vibrant app. In the future, although there is still a lot to do, I am still excited about the pace at which our team operates. Search functionality and a (full) web version are coming in the next few weeks.
As of press time, when you open Threads on your computer, you can still only view specific posts instead of the full version of the page, and the home page will prompt users to download the iOS and Android versions of the app.
It was previously reported that one month after the launch of Threads, a social app considered by Meta as a “Twitter killer”, user engagement has dropped to a new low.
As of July 31, Threads’ daily active users were down 82% from when it first launched, with just 8 million daily users accessing the app, according to Sensor Tower. In response to an interview with foreign media CNN, Sensor Tower stated that the current Threads application data is at its lowest level since its release, and the number of active users per day has dropped by an average of 1%. The frequency of people opening Threads has also decreased, with the average time spent by users on the platform dropping from 21 minutes initially to 4 minutes, showing that “users are opening the app just by inertia, browsing for a while and then closing it.”
At the same time, Mark Zuckerberg also said in an internal speech last month that Threads lost more than half of its users within a few weeks of its launch, so the focus should be on retention. “If hundreds of millions of people sign up and at least half of them stay, that would be great. It’s clearly not there yet.”