15% of new iPhone users in the U.S. switched over from the Android platform this spring, the highest percentage in nearly five years, according to a new survey by Consumer Intelligence Research Partners (CIRP). That figure is up 4 percentage points from a year ago and 5 percentage points from 2020 and 2021.
2% of new iPhone buyers said they came from “regular phones,” “other” phones, or were first-time iPhone owners, and 83% said they had previously owned an iPhone.
The last time Android switchers made up 15% of new iPhone buyers was in 2018, according to CIRP, and the highest number in the last nine years was 21% in 2016.
CIRP’s previously released data also shows that the average price of an iPhone has reached a new record of nearly $1,000 (currently about RMB 6,980) a phenomenon that CIRP analysts say shows Apple is attracting more high-end users.
Apple CFO Luca Maestri also said during this year’s second quarter earnings call, “We tend to attract more users from other platforms in regions where we have lower market share.” That means that in many markets outside the U.S., the percentage of users switching from Android to iPhone is likely to be higher than 15%.