A model born amidst controversy, BMW has finally announced the discontinuation of the BMW i3 electric car after 250,000 units have been built. As BMW’s first mass-produced “premium compact” electric car, the BMW i3 debuted in 2013. But after six months of production in Leipzig, Germany (and a year of discontinued sales in the U.S.), the model has finally come to its end.
The 250,000th BMW i3 in black rolled off the production line with no special features compared to the limited special edition that preceded its official discontinuation. Even so, BMW officials claim it to be the most popular tram in the “Premium Compact” segment.
Although it quickly divided people into love and hate groups initially, the BMW i3, which is sold in more than 74 regions, has attracted about 80 percent of new customers to embrace the brand.
To round off the discontinuation, BMW has created 10 special i3S-based HomeRun models (all sold) with a matte gray/red exterior, bronze accents on the grille and tailgate, and a leather dashboard interior.
Finally, after the BMW i3 is discontinued, BMW will focus on other models, such as the new 7 Series and XM SUV.
At the same time, other brands are also trying to invest more in concept electric models, such as the Hyundai Ioniq 5 and the Honda Honda E.