In 2023, Tesla will be unstoppable in the European market, and its low-key and pragmatic execution strategy has achieved fruitful results. Model Y stands out even more, proving that electric vehicles can become best-selling models as long as they are good enough.
In Sweden, Tesla registered a total of 20,330 new vehicles in 2023, a year-on-year increase of 121.3%. As in other markets, Model Y is Tesla’s main sales force in Sweden, with data showing that the car sold 16,415 units throughout the year. It is worth mentioning that despite the dispute between Tesla and the Swedish labor union IF Metall, which has caused its operations to face considerable challenges, it is not easy to achieve such outstanding results under such circumstances.
In Denmark, the Model Y was equally unstoppable, becoming Denmark’s best-selling car in 2023 with 17,955 units sold, beating out more affordable favorites such as the Peugeot 208 (6,035 units) and Ford Kuga (4,425 units). Tesla regional head Kim Gaba Jensen posted on LinkedIn that the number of Tesla fleets in Denmark more than doubled from 29,752 to 59,559 vehicles in 2023.
Norway is known as the “electric vehicle capital of the world”, and Tesla is also performing strongly in the country. Tesla has topped Norway’s car sales for the third consecutive year, with its market share jumping from 12.2% in 2022 to 20% in 2023, Reuters reported. Model Y once again became the main model, with 23,088 units sold throughout the year, far surpassing the second-ranked Volkswagen ID.4 (6,614 units).
Tesla Europe’s outstanding performance proves that there is a huge potential market for well-designed and reliable electric vehicles. It is worth mentioning that Tesla is still focusing on the high-end electric vehicle field. Once it enters a more price-friendly market segment, sales are expected to reach a higher level.
