A survey of U.S. teens shows that the next generation is still super excited about the iPhone, and more and more are strapping an Apple Watch to their wrists. Analyst firm Piper Sandler’s semi-annual survey of U.S. teens shows that iPhone ownership has remained at 87 percent since the last report, and teens’ iPhone purchase intentions remained at 88 percent.
Since the beginning of 2022, Apple Watch ownership has increased by 1% and now stands at 31%. The percentage of teens surveyed who intend to purchase an Apple Watch has increased by 2 percent to 16 percent.
The survey since the end of 2021 reports a significant increase in Apple Watch ownership at 25% and purchase intent at 14%.
“The 87 percent iPhone ownership rate and 88 percent iPhone purchase intent metrics are both near the all-time highs of our survey.” In its full report, the company said, “We believe the increase in penetration and intent is significant given the mature high-end smartphone market.”
“In addition, these trends are encouraging as the company continues to launch new iPhones, which could provide a significant product cycle refresh, and we believe these positive trends could also serve as a catalyst for further service growth as the installed base of Apple hardware continues to grow.”
One statistic that has dropped since the last report is the percentage of teens using VR. In the early 2022 survey, that percentage was 17%, but it has now dropped to 14%.
For privacy reasons, there has been a similar decline in the percentage of teens currently using Apple Private Relay or those interested in doing so in the next six months. In the first half of 2022, Piper Sandler reported that this percentage was 41 percent, but has now dropped slightly to 39 percent.
Piper Sandler surveyed 14,500 teens from 47 states. Their average age was 15.8, and their average household income was $66,497.
