However, just in the past week, Tesla’s quarterly profits plummeted 55% and it burned through more than $2 billion in cash in the first quarter. Against this background, Tesla’s recent product plans are still full of uncertainty. The so-called “product” is actually a relatively common part of Tesla’s business, that is, metal is tempered and eventually made into cars that are loved by car fans.

Investors are increasingly doubting whether Elon Musk maintains his interest in developing cheaper next-generation entry-level electric vehicles. In recent weeks, Elon Musk has appeared overly focused on the upcoming launch of robotaxi in August, even though Tesla has yet to prove it can match Alphabet Inc’s Waymo in deploying self-driving cars.

However, on Tuesday, local time in the United States, Elon Musk tried to convey a message to investors: more economical electric vehicles are about to be launched. He claimed that the product roadmap has been brought forward, with the launch of new models brought forward from the original target of the second half of 2025 to later this year.

But these plans don’t seem to be the next-generation cars that investors were expecting, but rather a strategy of combining old and new to quickly launch new products amid the current sluggish growth in U.S. electric vehicle sales, which sounds a bit like It’s a Frankenstein (a giant made of different body parts) patchwork.

Elon Musk told analysts on Tuesday: “These new cars, including more economical models, will combine the advantages of next-generation platforms and existing platforms, and may even be produced on the same production lines as existing models.”

By platform, Elon Musk is likely referring to the underlying architecture of Tesla’s latest existing models, namely the Model 3 and Model Y. When Bernstein analyst Tony Sacconaghi asked whether these new cars were just tweaks to existing products (such as the Model Y) or entirely new models, Elon Musk did not give a detailed answer.

However, auto industry veterans speculate that any new models that begin production later this year on the same production lines as existing cars will likely just be upgraded versions of Tesla’s already-launched models. After all, Tesla just updated the outdated Model 3, and the Model Y is likely to be the next target.

Sacconaghi told investors in a subsequent note: “Tesla has a poor track record of implementing model expansions on existing platforms, let alone in the short term. We believe Tesla is more likely to launch The streamlined versions of Model 3 and Model Y are marketed as low-priced entry-level models, but we are skeptical about how much cost Tesla can actually cut.”

Such a strategy may disappoint new buyers, who are often attracted to fresh, bright products. At the same time, this may also be seen as weakening the brand value of Tesla’s existing products.

For many investors, the promise of a next-generation platform — especially that roughly $25,000 car — has become a cornerstone of Tesla’s future. It’s part of Elon Musk’s ambitious plan to boost Tesla’s annual deliveries to 20 million vehicles by 2030, up from 1.81 million last year, making it the world’s best-selling automaker.

Back in 2020, there were rumors that Tesla would launch a cheaper car. In an investor presentation in March 2023, Elon Musk elaborated on how to make this car affordable for more people. In that speech, Tesla proposed a new assembly process, saying it would completely subvert the traditional car manufacturing method, which is vividly called the “Unboxed” process.

In essence, the way Tesla envisions a car is not made in the traditional box-like assembly line, where parts are added one by one to a moving body. Instead, Tesla is pursuing more efficient modularization of vehicle components and ultimately integrating those modules together. Lars Moravy, Tesla’s vice president of automotive engineering, told investors at the time: “If we want to scale production the way we expect, we have to completely rethink the manufacturing process.”

In January, Elon Musk continued to use the plan to attract investors’ attention, announcing that he would start producing low-priced cars by the end of next year. At the same time, he also warned that it would be a difficult task and might even require sleeping in the factory, which has become his typical signal of the importance of a certain work.

Elon Musk said at the time: “Of course, I should take my words with a grain of salt because I’m generally optimistic. But I firmly believe that once this production process starts running, it will be far superior to any other manufacturing technology in the world – it will Automobile manufacturing technology has been pushed to a new level.”

On Tuesday, however, things took a turn for the better. Molavi said some work on the next-generation platform could be preserved without the need for a completely new production system, and even the bold ideas touted last year may not be realized quickly enough.

He added: “The ‘unboxing’ manufacturing approach is undoubtedly great and revolutionary, but it also comes with certain risks. However, all the subsystems we develop, whether it’s powertrains, drive units, battery improvements, thermal systems, The seats, the integration of internal components, or the reduction of low-voltage controllers are all portable. This is what we are currently working on, trying to apply these technologies to actual products as soon as possible.”

Despite the apparent setback to its plans, Tesla assured investors last week that its pioneering “unboxing” process was still in development. Although no specific timetable was provided and the scope of the application was unclear, Tesla told investors in its earnings report: “Our manufacturing strategy designed for autonomous vehicle products will continue to embrace the revolution of ‘unboxing’ manufacturing. The idea of sex.”

This promise is reminiscent of a few years ago, when Elon Musk predicted that Tesla would make a major breakthrough in its manufacturing process, thereby speeding up production and reducing production costs. This is undoubtedly another major bet related to the company’s fate in Tesla’s short history. However, Elon Musk’s insistence on extreme automation has proven to cause a series of problems. He later personally admitted that the increase in Model 3 production almost brought the company to the brink of bankruptcy.

Still, the eventual success of the Model 3 and Model Y helped Tesla become the world’s most valuable automaker and establish itself as a leader in electric vehicles. These accomplishments are further evidence that while Elon Musk’s grand visions don’t always pan out, he can inspire his teams to deliver innovations that ultimately pay off and set Tesla apart from the competition.

After Elon Musk’s conference call with analysts on Tuesday, some investors seemed willing to give him more patience — even as their usual optimism about Elon Musk faces a new test. Tesla shares rose 14% in the week to Friday, but are still down 32% this year.

For Elon Musk, however, the future of robots is what he really wants investors to focus on. “If anyone is skeptical about Tesla’s ability to solve the self-driving problem, then I don’t think they should be an investor in this company,” he said.

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A set of photos surfaced online on Monday, showing what appears to be a “Ludicrous” version of the Model 3 parked at a Tesla showroom in Malibu, California. Since it was April Fool’s Day, many netizens expressed doubts about the authenticity of the photo.

However, multiple sources subsequently confirmed the news. The first batch of exposed photos show that there are several “Ludicrous” version Model 3s covered by car covers parked outside the exhibition hall. There is also a covered car parked in the center of the exhibition hall, with seats placed around it, seeming to be preparing for the launch. .

Later in the day, another social media user, BooDev, shared more photos showing an unmasked “Ludicrous” version of the Model 3, as well as Tesla chief designer Franz von Holzhausen’s matte black Cybertruck pickup truck. The post said the showroom was hosting a private event for the new car.

The photos also show the tail badge of the “Ludicrous” version of the model that was previously exposed at the end of February. One of the photos shows a new front bumper that is suspected to be aerodynamically optimized, and a short video captures the car leaving the showroom. picture. According to BooDev, this model will accelerate from 0-60 mph in 2.9 seconds.

It is noticed that the Tesla Model 3 high-performance test car has been exposed many times in the past few months. von Holzhausen officially confirmed the imminent arrival of the model at the end of January. The new car is expected to land in the North American, Asian and European markets. It was previously understood that Chedi reported that the domestic version of the new Tesla Model 3 high-performance version is expected to be launched in the second quarter, and its price may be close to 400,000 RMB.

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It is noticed that the front and rear of this white test car are covered with camouflage and equipped with 19-inch tires. Interestingly, the car’s chassis number (VIN) is “LRW3E7ET8PCR00287”, and its 11th letter is “C”, indicating that it may not have come from Tesla’s factory in Fremont, California, but from Shanghai Supermarket in China. factory. Model 3 vehicles produced at Tesla’s Fremont plant usually have the letter “F” in the 11th digit of their frame numbers.

Although there are not many details in the photos taken, the carbon fiber instrument panel and sports bucket seats are obviously different from the regular version of Model 3. These two configurations also imply that the upgraded Model 3 Performance will pay more attention to performance.

Previously, two undisguised upgraded Model 3 Performance test cars were exposed in Valencia, Spain, which were suspected to be used for advertising shoots. Details revealed at the time included new aerodynamic wheels and a “Ludicrous” logo on the rear of the car.

As Tesla’s performance car that combines fun and cost-effectiveness, Model 3 Performance has always attracted much attention. Compared with the Model S Plaid, the Model 3 has a lighter body and more flexible handling; at the same time, its acceleration performance is better than that of the larger Model Y Performance.

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This new car uses a front 3D3 induction asynchronous motor + rear 4D2 permanent magnet synchronous motor (new) configuration, corresponding to 215Ps + 412Ps horsepower (Note: The actual power parameters cannot be added directly). When converted, the power is approximately 461kW, of which 4D2 power is approximately 303kW.

In addition, the weight of this new car remains at 1855kg, and it is equipped with LG New Energy M3P battery with a capacity of 82kWh, a nominal voltage of 355V, and a range of 430km (South Korean certification is more stringent than US certification).

In addition, the new car’s motor reaches peak power at a speed of 110 kilometers per hour, which is higher than the 70-75 kilometers range of the previous generation, which means that this motor can provide stronger power at high speeds.

This new car is expected to make its global debut in the next few months. According to previous reports, its name may be named “Ludicrous” or “Plaid” like some previous models. The frame, interior seats and other aspects have been completely upgraded. In addition, the new car will continue to bear the exclusive Performance logo.

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This photo of the Model 3 High-Performance Edition was shared on Reddit by a netizen, with the rear bumper covered in camouflage film. Just less than a week ago, an uncamouflaged version of the Model 3 High Performance was spotted in Spain, complete with a “Ludicrous” logo underneath the rear license plate. However, in this latest photo, the logo cannot be seen due to the camera angle and the obstruction of the rear bumper.

It’s unclear where in the U.S. the vehicle was spotted, but it’s worth noting that the upgraded Model 3 Performance version has a sticker with the letters “EU” on the rear side window.

This discovery also confirms many people’s previous speculation that Tesla is developing a high-performance version of the Model 3, which may be named “Ludicrous” or “Plaid” like some previous models. There is also controversy over where the new model will be produced, with some believing it may be produced at Tesla’s Fremont, California, factory, which is currently ramping up production of the upgraded Model 3.

It is noticed that in recent months, a number of engineering test vehicles suspected to be high-performance versions of Model 3 have been discovered in the United States and other places, including the vehicle discovered in Santa Monica, California last month.

These recent findings also come on the heels of Tesla’s launch of an updated Model 3 in North America in January and the launch of a facelifted sedan in multiple markets in the second half of 2023. So far, Tesla has only launched two configurations, namely a rear-wheel drive version and a long-range dual-motor all-wheel drive version.

Martin Viecha, Tesla’s director of investor relations, confirmed last month that a Model 3 high-performance version was coming soon, after the configuration was already listed in Tesla’s Electronic Parts Catalog (EPC) last year and some European documents. There is a hint in it. Separate reports indicate that Tesla will launch a high-performance version of the Model 3 in China and Australia.

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Tesla CEO Elon Musk said during the fourth quarter of 2023 and full-year 2024 earnings calls that the next generation of electric vehicles is expected to be put into production in the second half of 2025.

It is noticed that although rumors about its internal codename “Redwood” have surfaced, the details of this new car are still vague. Tesla has mentioned developing driverless Robotaxi more than once before, but it is unclear whether the next generation of electric vehicles will achieve fully autonomous driving.

At present, this new car is more focused on affordability, which is the key to Tesla’s future growth.

Tesla expects its sales growth to slow “significantly” in the short term. The company said in its financial report: “Tesla is between two major waves of growth, the first beginning with the global expansion of the Model 3/Y platform, and the next wave will be kicked off by the global expansion of the next-generation vehicle platform. 2024, our vehicle sales growth will likely be much slower than in 2023 as the team works on the production of next-generation vehicles at Gigafactory Texas.”

In addition, Tesla also said: “We are focused on bringing the next generation platform to the market as soon as possible, and plan to start production at the Texas Gigafactory first. This platform will completely revolutionize the way cars are produced.”

In the long term, the launch of next-generation vehicles will lead to higher production and sales, further driving Tesla’s growth. Elon Musk expects the road to production of the next generation of electric vehicles to be challenging. The leader, who has always been known for his hands-on approach, often mentioned the hardships of the ramp-up phase of Model 3 production. He seemed to have similar expectations for the next generation of electric cars, saying employees “may be sleeping directly on the production line” when production starts.

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Auto Trader UK’s research analyzed the electric cars that have appeared most frequently in movies, TV shows and music videos, with Tesla’s models dominating almost all of Hollywood’s EV shots.

Tesla’s flagship Model S sedan topped all electric vehicles in the study with 419 appearances. The Model 3 is the second most popular Tesla model in Hollywood, with 167 appearances. The Model Tesla’s first model, the original Roadster, was featured 46 times.

Auto Trader’s research not only analyzed the number of times electric cars have been featured in Hollywood, but also assessed how long they were featured. The original Roadster comes out on top in this regard, with 37% of its screen time being significant. In comparison, only 24% of the Model S, 26% of the Model X, 18% of the Model Y, and only 8% of the Model 3’s screen time were longer.

Auto Trader editorial director Erin Baker noted, “What we see on the screen has a huge impact on our lifestyle choices and even our major purchasing decisions,” Baker said. “This applies especially to cars, where the content on the screen is Spotlights can make a car look sleeker and more attractive than ever before.

It is noted that it’s not just Tesla that’s attracted Hollywood’s attention. Among the electric cars analyzed by Auto Trader, the Nissan Leaf also stood out, second only to the Model S, with 194 appearances, 19% of which were seen for a longer period of time. Additionally, the Honda e only made 14 appearances, but 43% of them had significant screen time. The same goes for the Audi e-tron Sportback, which has 12 appearances, 42% of which have longer screen time.

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“The picture above shows the 2023 Model 3 long-range updated version, dual motor all-wheel drive”

According to previous news, the new Model 3 Performance will be equipped with a new tail logo. The tail logo is very interesting. It looks like an explosion pattern, but it can also be understood as a scene of the scene outside the car rapidly reversing when accelerating at full speed. The English logo below translates to dual motors.

In addition, the appearance of the new Model 3 Performance will be different from the regular version. It is expected to add more aerodynamic designs, and will also be equipped with unique wheels, high-performance brake calipers and high-performance tires. It is reported that the interior of the car will also be upgraded, such as replacing it with higher-end interior materials, new ambient lighting and soundproof glass.

In terms of power, the new Model 3 Performance will use dual-motor four-wheel drive with a maximum power of 534 horsepower, an acceleration time of 0-100km/h in about 3.3 seconds, and a cruising range of more than 500 kilometers. In addition, the car will be equipped with exclusive power system software to enable the vehicle’s powerful power to be effectively utilized.

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Among them, Tesla’s two mass-produced models, Model 3/Y, delivered 461,538 vehicles in the quarter and produced 476,777 vehicles. In 2023, Tesla produced a total of 1,775,159 Model 3/Y units and delivered 1,739,707 Model 3/Y units.

Tesla said in its official press release that the company will announce its fourth quarter financial results and full-year financial results for 2023 on January 24, Central Time, when it will also announce net income and cash flow results. At the same time, Tesla management will hold a live webcast of a live Q&A at 4:30 p.m. that day.

According to previous reports, Garrett Nelson, senior analyst at market research company CFRA Research, once said: “In terms of Tesla’s single-quarter deliveries, the fourth quarter is usually the largest in a year. , we expect this to happen again this year.” Analysts surveyed by Bloomberg previously predicted that Tesla may deliver nearly 483,200 vehicles in the quarter.

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Judging from the latest reports from foreign media, in the British electric vehicle market, Tesla has been the highest-selling electric vehicle brand from 2019 to this year, that is, in the past five years.

Data shows that from 2019 to 2023, among the top 10 electric cars with the highest registration volume in the UK market, the first two are Model Y and Model 3. The average annual registration volume of the former is 22,561 units and the latter is 21,773 units.

However, judging from foreign media reports, the average annual registration volume of Model Y in the British market is most likely the average registration volume after entering the British market, not the average annual registration volume in the past five years.

Some foreign media mentioned in reports that Tesla Model 3 began to be sold in the UK market in 2019, and Model Y in 2022. 7,738 units were registered in the UK that year, and this year’s registration volume increased to 37,383 units. In two years The average number of registrations was 22,561 units.

In addition, foreign media also mentioned in reports that the registration volume of Model 3 in the British market this year will reach 13,616 units. Counting the 37,383 Model Y units, the registration volume this year will exceed 50,000 units.

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