Recently, Microsoft Xbox advertised on the large screen outside the venue. It can be seen that the “watermelon” logo matches the shape of the spherical venue very well. The relevant content has also triggered many discussions among netizens online.

On the second day of Microsoft’s Xbox advertising, Sony PlayStation was not to be outdone and displayed advertisements for its own “Spider-Man” series of games on the outside screen of the venue, including Peter Parker’s Spider-Man, Miles Morales Spider-Man and Venom.

According to the venue’s promotional materials, the cost of a one-day advertising campaign at the MSG Sphere in Las Vegas is approximately US$450,000.

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The main reason for this is that the InZone Buds gaming earbuds do not support PlayStation Link technology, which is currently limited to the Pulse Elite and Pulse Explore headsets.

Since PlayStation Portal does not support Bluetooth, and PlayStation Portal does not support PlayStation Link, it means that the earbuds and controller cannot be connected.

In addition, the PULSE Explore and InZone Buds gaming earbuds are both priced at $199.99. For gamers, the former may be a better choice.

Note: PlayStation Portal is Sony’s upcoming game handheld console, priced at $200, that relies on Wi-Fi to stream games from the PS5 game console.

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Geekwills is an online shop that connects consumers with millions of products and brands around the world with the mission to empower them to live their best lives. Geekwills is committed to offering the most affordable quality products to enable consumers and sellers to fulfill their dreams in an inclusive environment.

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Sony SIE announced that Hiroki Totoki (Hiroki Toki), President, Chief Operating Officer and Chief Financial Officer of the Sony Group of Companies, will assume the role of Chairman of SIE from October 2023 in order to support Mr Ryan’s retirement transition.

Effective April 1, 2024, Hiroki Totoki will be appointed as interim CEO of SIE while continuing in his current role at Sony Group companies. Working closely with Kenichiro Yoshida, Chairman and CEO of the Sony Group of Companies, and SIE’s management team, Yuki Tokaji will help define the next chapter of PlayStation’s future, including his succession as CEO of SIE.

▲ Jim Ryan introduces PS5 video screenshot

The official announcement was that Jim Ryan joined Sony Interactive Entertainment Europe’s legal entity, Sony Interactive Entertainment Europe (SIEE, then Sony Computer Entertainment Europe), in 1994. Since then, he has held a number of senior positions at the company, including President of SIEE, Head of Global Sales and Marketing for SIE and Vice President of SIE since January 2018, before being appointed President and CEO of SIE.

Kenichiro Yoshida said, “Jim Ryan has been an inspirational leader throughout our tenure, and especially so in overseeing the launch of PlayStation 5. The extraordinary accomplishments of the entire SIE team have been steadily building, and PlayStation 5 is poised to be SIE’s most successful console to date. I am very grateful to Jim for all of his accomplishments. Given the importance of the gaming and network services businesses, I respect Jim’s decision to end his long career at Sony. We have finalized our new management structure after thorough discussions. Our goal is to realize further growth and development of the Sony Group by bringing even greater success to the gaming and network services business.”

Jim Ryan said, “I have decided to retire from SIE in March 2024 after 30 years at Sony. I am delighted to have the opportunity to do what I love at a very special company, working with great people and incredible partners. But I am finding it increasingly difficult to reconcile life in Europe and work in North America. I’m honoured to have been a part of products that have impacted the lives of millions of people around the world; PlayStation will always be a part of my life, and I’m more optimistic than ever about SIE’s future. I want to thank Mr. Yoshida for his confidence in me.”

Hiroki Tokashi said, “I would like to express my sincere appreciation to Jim Ryan for his outstanding achievements and contributions during his 30-year career at Sony, including the tremendous success of launching PlayStation 5. The PlayStation business managed by SIE is an important part of the Sony Group, and I will work closely with Jim and the senior management team I will work closely with Jim and the senior management team to ensure our continued success and further growth. I also look forward to working with everyone at SIE and its business partners to create an exciting future for PlayStation and the games industry.”

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It is understood that the regular version of “Marvel’s Spider-Man 2” is priced at 568 Hong Kong dollars (currently about RMB 528), and the deluxe version is priced at 628 Hong Kong dollars (currently about 584 yuan). The deluxe version includes the main body, an Extra photo mode option, 2 skill points, and five unique suits each for Peter and Miles:

 Tactical suit / Olan Xia suit / 25th century suit / Stone monkey suit / Doomsday punk suit / Aqima suit / Red ghost suit / Technological code suit / Biomechanical suit / Tokusatsu style suit

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The promotional video shows that “players have the opportunity to play the Beta version on the PS platform first, at least five days earlier than any other platform.” It is worth mentioning that “Call of Duty: Modern Warfare 3” is confirmed to land on Xbox One The title of PlayStation’s official promotional video on YouTube shows “Coming Soon | PS5 & PS4”.

It is understood that “Call of Duty: Modern Warfare 3” will be released on November 10, and the villain Vladimir Makarov (Vladimir Makarov) will return.

 Vladimir Makarov is one of the main villains of the Call of Duty series. He is the second leader of the ultranationalist terrorist organization in Russia and a disciple of the former leader Imran Zakayev.

 Makarov is a ruthless and insidious strategist, outsmarting his opponents and outmaneuvering them.

 Always a believer in zero-sum games, Makarov is convinced that the means will be used as long as the end is right, even at the cost of many lives in order to gain the upper hand.

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Sony laid out its reasoning for doing so during its recent earnings call, making it clear that it will not be disclosing the number of PlayStation Plus subscribers during financial results calls in the future.

Sony said it will focus on improving the PlayStation Plus service in the future, exploring ways to make it grow and become more attractive.

Sony said it will expand the PS + business by releasing games on platforms other than the PlayStation game console (including PCs), and follow the example of Xbox Game Pass to improve the appeal of PS Plus.

Sony’s last disclosure dates back to the end of March 2023, with an updated subscriber figure of 47.4 million.

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These data include the development budget, sales revenue, number of employees, etc. of some well-known games on the Sony PlayStation platform. For example:

 The development budget of "Horizon: The Extremis of the West" is 212 million U.S. dollars, which takes five years and requires 300 employees.

 The development budget of "The Last of Us 2" is 220 million U.S. dollars, requiring 200 full-time employees.

 In the United States alone, the "Call of Duty" series will bring in $800 million in revenue for Sony's PlayStation platform in 2021, and may reach $1.5 billion globally.

 "Call of Duty" players spend an average of $15.9 billion a year on other things they buy

It is worth mentioning that the shooting cost of HBO’s “The Last of Us” live-action drama is about 100-150 million US dollars, which is not as good as the development budget of “The Last of Us 2”.

Elsewhere in the document, Sony’s PlayStation CEO Jim Ryan said that 1 million PlayStation users only play the “Call of Duty” series, and as many as 20 million spend a lot or most of their money on the PlayStation platform. Time to play this series.

The purpose of Sony providing these data to the FTC is to prove that if Microsoft makes the “Call of Duty” series into an exclusive game, it will cause serious damage to Sony (despite previous emails showing otherwise).

In addition, Microsoft also accidentally revealed some internal information during the review process. Earlier this week, the media exposed Microsoft’s internal emails, showing that Microsoft had considered acquiring game companies such as Sega, Bungie, and IO Interactive. According to Matt Booty, head of Microsoft’s Xbox Game Studios, Microsoft’s goal at the time was to “spend money to kill Sony.” In response, Microsoft said the emails were just “an industry trend we never pursued” and had nothing to do with the Activision Blizzard acquisition.

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According to a report released by Sony, Sony classified the PC game business into other businesses (Other), accounting for about 10%. Other businesses include PC games, related accessories and game peripherals, with total revenue of 2.510 billion US dollars, while PC game business revenue is 250 million US dollars, 50 million lower than expected Dollars.

“Bungie gave the company a huge boost in the PC business, more than tripling revenue,” said PlayStation Studios head Hermen Hulst in his presentation.

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Independent video game analyst Benji-Sales tracks 24-hour views of game trailer uploads. The data counted here not only includes trailers released by Sony PlayStation Channel and the official game studio channel but also counts the number of video plays that users “re-upload”.

The statistics of the number of trailers played here:

 Marathon, 13 million views

 Marvel's Spider-Man 2, 12.2 million views

 Assassin's Creed Mirage, 3 million views

 Metal Gear Solid Delta: Snake Eater, 2.8 million views

 Destiny 2's new expansion, The Final Shape, has 2.3 million views

 Five Nights at Freddy's Help Wanted 2, 1.6 million views

 Dragon's Dogma 2, 1.5 million views

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Sony drew this picture based on the percentage of respondents over the past five years, saying that PlayStation has higher “overall momentum” than “Brand B” (Nintendo) and “Brand C “(Xbox)

According to the chart, Sony’s brand momentum peaked in 2020 with the launch of the PS5 and has been at a steady high for the past 6 years since then.

Brand momentum refers to the combined factors of a brand’s market position, market influence, and its ability to consistently beat its competitors.

Brand momentum is measured by three factors: quality (product value proposition, ecology, etc.), speed (market agility, the ability to keep up with change) and direction (the sum of the management vision as perceived by the customer plus brand integrity).

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