TechInsights expects that in 2023, the Top 10 countries in global smartphone sales will include China, India, the United States, Brazil, Indonesia, Russia, Japan, Germany, Mexico and the United Kingdom.

TechInsights (formerly Strategy Analytics) released a report saying it expects global smartphone shipments to decline slightly in 2023, down 1 percent year-over-year, and to grow 3 percent year-over-year in 2024. global cell phone (handset) shipments will decline 4 percent year-over-year in 2023 and rebound to grow 2 percent year-over-year in 2024.

Samsung and Apple will continue to lead the market with increased market share. Leading Chinese manufacturers will continue to face strong headwinds in 2023 before shifting to an upward trajectory in 2024. By 2023 and 2024, the top 10 global smartphone vendors will account for 92 percent of the global smartphone market share. Industry consolidation continues.

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IDC said relentless price increases pulled down shipments in the world’s second-largest smartphone market, despite the holiday season starting earlier than usual. Average selling prices rose 15 percent year-over-year and 6 percent from the previous quarter to a record $226 (currently about RMB 1,607).

Upasana Joshi, IDC’s research manager for client devices, said, “Average selling prices continued to increase for the eighth consecutive quarter due to increased costs and 5G shipments growing at a moderate premium.”

In addition, IDC assistant vice president of device research Navkendar Singh said that inventory buildup and post-holiday demand curtailment will lead to weak performance in the fourth quarter.

IDC expects Indian smartphone shipments to be about 150 million units in 2022, down 8-9 percent from the previous year, and Singh doesn’t expect 2023 to be any better. The main challenges going into 2023 are the impact of inflation on consumer demand, the increasing cost of devices and the slow migration from feature phones to smartphones.

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According to the report, in the North American market, the top five cell phone shipments in the second quarter were Apple, Samsung, Motorola, TCL and Google. Among them, Apple share occupies 52%, significantly ahead of Samsung (25%), Motorola (9%), TCL (5%) and Google (2%).

Canalys research analyst Runar Bjørhovde pointed out that North America is facing triple headwinds of high inflation, declining consumer confidence and economic slowdown, so demand in its market has also shrunk.

Canalys released the second quarter shipment data for China’s smartphone market, which showed a weak performance in mainland China’s cell phone market in the second quarter of 2022, with shipments of just 67.4 million units, down 10 percent year-on-year.

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