The feature, which is still in beta, utilizes the company’s preferred access to OpenAI’s latest technology and allows users to use AI to generate new content or simply edit or transform any image in the Shutterstock library, according to the report.

The “Creative Editing” suite of features, which will be demoed live at the November 9 showcase, features six categories, as well as ancillary features such as AI design assistants and a range of filters that are said to be the “most advanced” in the industry. The six categories of features are as follows:

Magic Brush: Simply brush on the area you want to modify and simply describe what you want to add, replace or erase.

Variants: Alternative options for generating any stock or AI-generated image.

Enlargement: Expand the view of any image as easily as zooming through a camera lens to see more of the scene behind the center of the image.

Smart Resize: Automatically change the shape of an image to fit the desired size.

Background Remover: Remove or replace the background of any scene when the subject of the image is perfect but the background is not.

AI Image Generator: Launched in beta earlier this year and soon to be updated to the latest version of Dall-E, this tool allows anyone to create high-quality, ethically-sourced visuals (ready to be licensed and ready for commercial use) in seconds, simply by describing what they are looking for.

In addition, after the image has been edited by the said tool, the user will be licensed and the original author of the image will be compensated accordingly.

As previously reported in July this year, Shutterstock announced that it would continue its partnership with OpenAI for another six years, allowing OpenAI to use images, videos, and music within the Shutterstock platform to train AI models during this period.

Shutterstock first partnered with OpenAI in 2021, when it allowed OpenAI to use its images to train the text-generating image model DALL-E.

The Shutterstock platform has always been encouraging of AI, fully embracing it, but this also means that Shutterstock will face the challenge of copyright lawsuits over AI-generated content, for which Shutterstock has previously said it will be responsible for copyright lawsuits over users’ use of AI images on the platform.

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In addition, Shutterstock is launching a “contributor fund” that will reimburse creators when the company sells work to train text-to-image AI models. This comes after widespread criticism from artists whose work was crawled off the web to create these systems without their consent. Notably, Shutterstock has also banned the sale of AI-generated artwork on its site that has not been created using its DALL-E integration.

In a press statement, Shutterstock’s CEO Paul Hennessy said.” The medium for expressing creativity is constantly evolving and expanding. We recognize that it is our great responsibility to embrace this evolution and to ensure that the generative technologies that drive innovation are grounded in ethical practice.”

said Sam Altman, CEO of OpenAI.” We are delighted that Shutterstock is offering DALL-E images to its customers as one of the first deployments through our API, and we look forward to future collaborations as AI becomes an integral part of artists’ creative workflows.”

This is not the first time Shutterstock and OpenAI have collaborated in this area. Starting in 2021, Shutterstock sold images and metadata to OpenAI to help create DALL-E (which OpenAI’s Altman describes as “critical to the training of DALL-E”). Now, with the integration of OpenAI’s text-to-image AI, this partnership is coming full circle, and DALL-E’s output will compete with those whose work is used to train it.

Artificial intelligence art generators can be used to create images of a wide range of applicability – but they are trained on data crawled from the web, often without the consent of the creator.

If Shutterstock images are as important to the creation of Breaking Bad as Altman claims, then contributors to the platform may understandably feel aggrieved that their own content is being used to put them out of work. That’s why Shutterstock has also launched a contributor fund, which will be used to pay artists, photographers, and designers when content uploaded to Shutterstock is sold by the company to companies such as OpenAI to develop generative AI models.

The platform holder reimbursing creators in this way is the first major move, but it also highlights the fraught legal and ethical issues surrounding this new technology.

While harvesting crawled or purchased data to train AI art generators appear to be legal (and protected by fair use), many experts are concerned about future challenges and complications. Getty Images, for example, has banned the sale of AI artwork on its platform because they fear that the inability to copyright the output of these systems will lead to licensing issues for customers.

When asked about these issues, a Shutterstock spokesperson said, “There are many questions and uncertainties surrounding this new technology, particularly when it comes to the concept of ownership”, but the company’s position is that “because AI content generation models leverage the intellectual property of many artists and their content, ownership of AI-generated content cannot be assigned to individuals but must compensate the many artists involved in the creation of each new piece of content”.

This is why Shutterstock bans AI artworks uploaded to its platform by third parties – because it cannot verify the models used to create the content and so cannot determine who owns the copyright. (Of course, banning third-party AI-generated art would also help protect its own business.) While the company seems to believe it has no legal obligation to reimburse its content for being used to train DALL-E’s creators, the creation of a contributor fund suggests it anticipates criticism and possible damage to its reputation.

“Given the collective nature of generative content, we have developed a revenue-sharing compensation model where contributors whose content is involved in training generative models will receive a percentage of all datasets and downloads of AI-generated content produced on our platform,” a Shutterstock spokesperson said, adding that contributors will receive a percentage of the overall revenue.

The post Shutterstock to sell AI-generated stock images with the help of OpenAI appeared first on TechGoing.