Microsoft Store Ads Archives - TechGoing https://www.techgoing.com/tag/microsoft-store-ads/ Technology News and Reviews Mon, 26 Dec 2022 04:16:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 Microsoft to place more ads in Microsoft Store next month, widget panel and more in second half https://www.techgoing.com/microsoft-to-place-more-ads-in-microsoft-store-next-month-widget-panel-and-more-in-second-half/ Mon, 26 Dec 2022 04:16:32 +0000 https://www.techgoing.com/?p=57841 The Microsoft Store Ads will go live on January 5, 2023, out of Beta. Microsoft says the number of active Windows users worldwide is now more than 1 billion per month, and many users will download apps and games through the Microsoft Store built into Windows. Microsoft says advertisers can buy ads on its platform […]

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]]> The Microsoft Store Ads will go live on January 5, 2023, out of Beta. Microsoft says the number of active Windows users worldwide is now more than 1 billion per month, and many users will download apps and games through the Microsoft Store built into Windows.

Microsoft says advertisers can buy ads on its platform after Microsoft Store Ads goes live in January next year. Related advertising campaigns can be managed through the Microsoft Advertising platform.

Microsoft said the Microsoft Store is just starting to place ads and that marketers can lower the overall cost per click (CPC) through upfront testing, so the ads offered by Microsoft Store Ads are very competitive. Microsoft also says conversion rates can be as high as 40 percent in certain market segments.

Some of the data in the feature include product impressions, clicks, bids and tendencies to win auction benchmarks, CPC and cost per acquisition. There are also integrations with most third-party tracking partners, although Microsoft did not provide specific details about which partners.

Microsoft Store Ads After the official launch of the Microsoft Store, Microsoft said it will offer ads in MSAN, Bing Search and the widget panel in Win11 systems during the second half of next year.

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]]> Microsoft’s Windows 11/10 App Store ad program opens for testing https://www.techgoing.com/microsofts-windows-11-10-app-store-ad-program-opens-for-testing/ Thu, 25 Aug 2022 05:40:37 +0000 https://www.techgoing.com/?p=19072 Microsoft introduced a new offering of Microsoft Store Ads in May of this year, which Microsoft says is designed to help developers grow their business by showing their apps or games to the right users at the right time, and to inspire Microsoft Store users with great, engaging content. For example, developers of music production […]

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]]> Microsoft introduced a new offering of Microsoft Store Ads in May of this year, which Microsoft says is designed to help developers grow their business by showing their apps or games to the right users at the right time, and to inspire Microsoft Store users with great, engaging content. For example, developers of music production apps will be able to create ad campaigns that showcase their apps to users who like music or like making music.

Today Microsoft announced the launch of the Microsoft Store Ads program registration program. Developers will be able to create ad campaigns in the Microsoft Store using Microsoft Advertising. Only developers who have published content in the store will be able to run ad campaigns, ensuring that ads are relevant to customers.

NET, C++, Electron, Flutter, Qt, Rust and other programming Win32 developers are welcome and a range of new features are available for them.

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