The Brow Magic is a handheld device with 2,400 nozzles that provides up to 1,200 dpi (drops per inch) print resolution and results in seconds. L’Oréal has an augmented reality technology called Modiface that scans a person’s face and makes suggestions for brow design (micro blading), phantom ink brows (micro-shading) and filler effects.

First, a person can open the L’Oreal Brow Magic app and scan their face using the Modiface brow reader. Select the desired shape, thickness and effect, then brush L’Oreal’s makeup prep on the brows. Next, in one motion, move the printer over the brows and apply a topcoat to retain the application. L’Oreal says brow marks are easily removed using standard makeup remover. L’Oreal plans to launch Magic Brow in 2023.

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