The colors as follows:

Xiaguang purple

Meteor blue

Lava orange

Cambrian Ash

Pearl White

diamond black

In addition to six new colors, Xiaomi also announced four interior color options for the SU7 model, namely “Galaxy Grey”, “Twilight Red”, “Misty Purple” and “Obsidian Black”.

Xiaomi SU7 launch conference feature

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“Lei Jun drove SU7 from Beijing to Shanghai”

Lei Jun also said on Weibo, “All Xiaomi executives have participated in the road test of Xiaomi SU7, which has accumulated more than 100,000 kilometers. I have participated in more than 10 tests myself, with a mileage of more than 3,000 kilometers. The longest one was on January 5 this year. I drove from Beijing to Shanghai, a total distance of 1,276 kilometers. I drove alone. The whole journey was NOA at high speed, including charging and resting. It took more than 15 hours in total. This test was very challenging for battery life. It was a four-wheel drive vehicle, winter + high speed (on-road vehicle) Not much, the speed is above 100km/h most of the time), and it can be charged twice on the road, so the experience is quite good.”

“For Xiaomi SU7 real vehicle road testing, we invested 576 prototype vehicles and conducted large-scale testing in 300 cities across the country, from the ultra-low temperature of -40°C in Heihe to the high temperature of 60°C in Turpan, spanning a temperature difference of 100°C, to the plateau test in Kunlun Mountain with an altitude of 4768m. . The scale of the test is quite large, and many people have seen our fleet in different cities. After such rigorous testing, Xiaomi SU7 is ready to be released next Thursday.”

“The cost of test cars is very expensive in the first batch, about more than 2 million RMB per car, and later it gets closer to the cost of mass-produced cars.”

Xiaomi SU7 will be officially released on March 28. Starting from March 25, Xiaomi Auto sales stores in 29 cities across the country will start static tasting activities of SU7.

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According to reports, Xiaomi Mi 14 series phones will be equipped with Leica Summilux lenses for the first time and a “new generation optical system solution” jointly constructed with a new professional high-dynamic image sensor for mobile optics.

This lens is claimed to be “the most perfect lens in the field of mobile imaging to date.” This solution will enable mobile devices to “truly have the ability to accurately capture the moment in all times and in all scenes.”

Note: Yesterday, multiple sources claimed that Xiaomi Mi 14 series phones will be equipped with this series of lenses. Leica uses a series of logos to distinguish lens product positioning. For example, Leica’s own well-known “50 2AA” lens, that is, the “Apo-Summicron 50 F2 Asph” lens with the “Summicron” logo, puts more emphasis on the “sharpness” of the lens, corresponding to the aperture. for F2.

Prior to this, phones such as Xiaomi 12/13 series and Leitz Phone 1/2 were marked with the relevant “Summicron” mark to prove the “sharpness” of the relevant phone lenses. Xiaomi series phones also have a “Vario” prefix to prove that the lens has zoom function.

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Xiaomi will start the era of mobile imaging optics in 2022, and jointly develop a Summicron lens for mobile imaging with Leica. Xiaomi 13 Ultra is this year’s masterpiece.

Attached is a Weibo original text:

 In 2016, we established the camera department and began to invest in images on a large scale. In the past one or two years, it has made rapid progress, and it has gradually been recognized by rice noodles friends.

 In the past two years, we have undergone tremendous changes in cognition: images are not just outsoles and 100 million pixels, images are a high degree of integration of technology and humanities. At the beginning of last year, we first upgraded the imaging strategy, formally clarified the imaging concept, and then established a strategic partnership with Leica. Mi 12S Ultra is a work after cognitive improvement. We have Leica tone and Leica watermark.

 This year, we started the era of moving image optics, and jointly developed the moving image Summicron lens with Leica, bid farewell to the digital taste, and returned to the unique optical taste. Mi 13 Ultra is the masterpiece of this year.

Mi 13 Ultra was released on April 18, with prices starting at 5,999 CNY. The machine is equipped with a 6.73-inch 3200×1440 OLED hyperbolic screen, supports 12bit color depth, 120Hz refresh rate (LTPO), 1300nit brightness, 2600nit HDR peak brightness, low brightness 1920Hz PWM dimming, high brightness DC dimming, etc.; equipped with Qualcomm Snapdragon Dragon8 Gen 2 processor, with LPDDR5X memory, UFS 4.0 flash memory.

In terms of imaging, Mi 13 Ultra uses a 50MP rear main camera + 50MP ultra-wide-angle + 50MP portrait telephoto + 50MP periscope telephoto, a new street shooting mode, and Leica custom image quality.

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"Xiaomi is a Beijing-based company, and it will definitely take root in Beijing and make due contributions to the capital's technological innovation and economic development."

According to the available information, Xiaomi is targeting a pure electric four-door coupe. The battery is expected to come from BYD’s Fudi Battery, and the lidar is from Hesai Technology.

Two of the three suggestions Lei Jun put forward at the meeting this year are related to the automobile industry. Lei Jun said before that now he spends 1/2 of his time and energy on Xiaomi cars, and 1/4 of his time on Xiaomi phones, IoT and high-end, “strive to enter the top five in the world in 15-20 years.”

He suggested vigorously developing automobile culture to help my country transform from a big automobile country to a powerful automobile country:

1. Guide the creation of richer automotive cultural scenes, provide a stage for the development of automotive culture, and provide richer application scenarios for advanced automotive products and technologies.
2. Moderately loosen restrictions on car refitting, establish national standards for refitting spare parts and the automotive aftermarket, and provide soil for the development of a diverse and innovative car culture.
3. Fully implement restrictions on the relocation of second-hand cars, release restrictions on categories such as pickup trucks entering the city, and expand the scope of influence of car culture and the mass base.

He suggested that my country build and improve the automobile data security management system:

1. Accelerate the formulation of data security standards for the entire life cycle of automobiles to guide the development of the industry.
2. Establish a vehicle data security certification and evaluation mechanism.
3. Build a car data sharing mechanism and platform to promote the sharing and use of car data.

According to previous reports, both versions of Xiaomi cars are equipped with Qualcomm’s next-generation smart cockpit chip and Nvidia’s Orin X chip, which supports lidar. Among them, the high-end version is based on the 800V high-voltage platform and is equipped with the Kirin battery of CATL; the low-end version is based on the 400V platform and is equipped with BYD lithium iron phosphate batteries.

In addition, it is reported that the new car is expected to be released within the year as soon as possible and will be released in 2024. The source also said that Xiaomi is also working on a second mass-produced car (internal code-named Le mans), which is planned to be launched in 2025.

Lei Jun previously revealed in his annual speech in August 2022 that Xiaomi’s autonomous driving needs to be fully self-developed. It has formed a team of 500 people and plans to expand to 600 people by the end of 2022. The goal is to enter the autonomous driving industry in 2024. camp.

Regarding the profitability of Xiaomi cars, Lei Jun said that (Xiaomi cars) have long been the same as Xiaomi phones, in addition to hardware profits, they care more about software profits. In the past, cars could integrate sales, after-sales service, and charging piles. In the future, cars can integrate more and more services.

Regarding the question of whether the mass production of automobiles in 2024 is too late, Lei Jun believes that new car-making forces are 6-7 years ahead of Xiaomi. It’s never too late. “Our capabilities are in the operation and maintenance of electronics and user experience. The current electric vehicles are all in our points, so I think our car launch in 2024 is just right.”

It was previously reported that Xiaomi’s first car, code-named MS11, may be equipped with 800V technology and a 260kW electric bridge. It is expected to be officially mass-produced in January 2024. It is reported that the first engineering vehicle has already rolled off the assembly line on September 28, 2022.

In addition, there are reports that Xiaomi has confirmed that the main suppliers of power batteries are Ningde Times and BYD’s Fudi Battery, and the lidar will use Hesai Technology. Xiaomi’s team is developing self-driving technology and is currently integrating software. And the price ceiling of this upcoming sedan is expected to be higher than 300,000 CNY.

In March 2021, Xiaomi Group officially announced that it would end up building cars; on September 1 of the same year, Xiaomi Automobile Co., Ltd. was established with the legal representative Lei Jun and registered capital of 10 billion CNY; on November 27 of the same year, Beijing Economic and Technological Development Zone Management Committee Formally signed a cooperation agreement with Xiaomi, officially announcing that Xiaomi cars will settle in the Beijing Economic Development Zone.

Xiaomi will build a Xiaomi automobile headquarters base, sales headquarters, and R&D headquarters in the Beijing Economic Development Zone. It will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a capacity of 150,000 vehicles respectively. It is estimated that in 2024 The first car will roll off the assembly line and achieve mass production.

The financial report shows that Xiaomi will invest 829 million CNY in innovative businesses including automobiles in the third quarter of 2022, and the research and development team of Xiaomi cars has exceeded 1,800 people.

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According to previous news, Xiaomi’s first car was a medium-sized slippery car (internal code Modena Modina), which was divided into two versions, and the price was unsuccessful. According to people close to Xiaomi, Xiaomi is still developing the second quantity

According to the information previously released by Xiaomi, Xiaomi’s first car is expected to be officially mass-produced in the first half of 2024. In February this year, Xiaomi CEO Lei Jun said at the investor day meeting that he was on Xiaomi Michelon’s 1/2 time, and 1/4 was on Xiaomi mobile phones, IoT and high-end. At present, the Xiaomi Automobile R & D team has convened more than 2,300 people. In the first quarter of 2024, Xiaomi Motors will be officially mass-produced. The plans of each team are better than expected.

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According to 91mobiles previous news, a Xiaomi flagship with a Leica camera is in development. The machine will be unveiled during MWC 2023, the phone will be equipped with the second generation Snapdragon 8 processor, a 1-inch large bottom sensor, QHD + top screen, and the device is likely to be Xiaomi 13 Ultra.

The company’s main goal is to provide the best possible service to its customers.

Referring to Xiaomi 12S Ultra, Xiaomi 13 Ultra should also focus on imaging features, it is reported that the machine will be equipped with four 50 megapixel CMOS, Xiaomi 13 Pro in the main camera specifications and Xiaomi 12S Ultra exactly the same, using 1-inch large base IMX 989, is currently the top lens specifications, so Xiaomi 13 Ultra’s main camera is likely to be also This IMX 989, it is reported that the other three is Sony has not yet officially announced the IMX858, up to 5 times the light change support.

It is also worth mentioning that according to @DigitalChat, Xiaomi 13 Ultra will probably abandon the ancestral USB 2.0 and upgrade to USB 3.0 this time.

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According to information obtained by Late Auto, Xiaomi’s first model is a mid-sized slide-back sedan (internal code name Modena Modena). It will be divided into two versions, with internal discussions suggesting that one version will be positioned in the 260,000-300,000 yuan range and the other above 350,000 yuan.

The Daily Economic News found that the entire factory area is approximately rectangular in shape, with the northernmost end starting from Xin Si Road adjacent to the Hechuang Industrial Center and extending south along Xin Fang Road for a length of about 1,200 meters and a width of more than 500 meters, through a site visit to the construction site of the first phase of the Xiaomi car factory. From a distance, the plant is basically shaped in appearance, but the western part of the site can still be seen with new plants under construction.

The reporter also asked Xiaomi officials for confirmation of the above pricing, but Xiaomi officials have not yet given a positive response.

As previously reported, both versions of the Xiaomi car are equipped with Qualcomm’s next-generation intelligent cockpit chip and Nvidia Orin X chip, supporting LIDAR. The high version is based on the 800V high-voltage platform and is equipped with CATL Kirin battery; the low version is based on the 400V platform and is equipped with BYD’s lithium iron phosphate battery.

In addition, sources said the new car is expected to be released as soon as this year, and put on sale in 2024. The source also said that Xiaomi is also developing a second production car (internal code name Le mans Le Mans), which is planned to be launched in 2025.

It is worth mentioning that recently there are also netizens in the vicinity of the Xiaomi Technology Park photographed suspected Xiaomi car, body plastered with camouflage paint, but from the model for the coupe model, the appearance of some like Porsche Paramela, and equipped with LIDAR.

It was also previously reported that Xiaomi’s first car, internally codenamed MS11, may be equipped with 800V technology, equipped with a 260kW electric bridge, and is expected to be officially mass-produced in January 2024. The first engineering vehicle is reported to have rolled off the production line on September 28, 2022.

In addition, there are also reports that Xiaomi Auto has finalized the main supplier of power battery for Ningde Time and BYD’s Fudi battery, while the LIDAR will be selected from WoSai Technology, Xiaomi Auto team researched self-driving technology and is currently working on software integration, while the pricing ceiling of this upcoming car is expected to be higher than 300,000 yuan.

Xiaomi Auto project has settled in Beijing Economic Development Zone, building Xiaomi Auto headquarters base and sales headquarters, R & D headquarters, will be divided into two phases to build an annual output of 300,000 vehicles factory, of which the first phase and the second production capacity of 150,000 units, respectively, is expected in 2024 the first car will be off the line and achieve mass production.

The financial report shows that Xiaomi invested 829 million yuan in innovative businesses, including automobiles, in the third quarter of 2022, and the R&D team of Xiaomi Auto has exceeded 1,800 people.

Lei Jun previously introduced at the conference that Xiaomi’s self-driving technology has entered the testing phase. The first phase of planning 140 test vehicles, will be tested in the country one after another, the goal is to enter the industry’s first camp in 2024.

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Lei Jun believes that the electric car is a kind of consumer electronics product with intelligence, software and user experience as its core. The nature of the automotive industry will evolve from machinery to consumer electronics, with market share highly concentrated in the top companies.

Lei believes that when the electric car industry enters maturity, the world’s top five brands will occupy more than 80 percent of the market, “In other words, the only way we can succeed is to be one of the top five and ship more than 10 million units per year. The competition will be brutal.”

Lei Jun said last month that Tesla had entered the electric car industry more than 10 years earlier than Xiaomi, and some people think Xiaomi has missed the time window to enter the electric car industry. Lei Jun does not agree with this, he thinks the game has just begun and believes that Xiaomi still has many opportunities.

At the end of last month, Lei Jun revealed in an internal speech that the first engineering car of Xiaomi car has officially rolled off the line. In August this year, Lei Jun announced that Xiaomi’s self-driving technology had entered the testing phase, and also released a live video of the self-driving technology road test, showing its self-driving technology algorithm and the ability to cover the whole scene. Lei Jun revealed that the first phase of the Xiaomi self-driving technology planning 140 test vehicles, will be tested in the country one after another, the goal is to enter the industry’s first camp in 2024.

The company’s first car will be launched in Beijing’s Economic and Technological Development Zone in 2024 and will be mass-produced.

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Lei Jun, founder of Xiaomi

Relevant research institutions said they expect Xiaomi Auto to be qualified for car production between June 2023 and July 2023. At that time, Xiaomi’s car will be one step closer to mass production and listing. It is worth mentioning that the previously announced mass production of Xiaomi cars by Lei Jun is in 2024, which still has plenty of preparation time.

Although the production qualification of the car has not been obtained for the time being, the research and development work of the Xiaomi car should have been steadily progressing. Xiaomi has applied for hundreds of patents related to cars since Lei Jun announced that Xiaomi was building a car. For example, on October 17, Xiaomi Auto Technology Co. announced a patent for a car that can avoid hazards through sound.

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