In 2011, Samsung Electronics first launched the Note series of smartphones. Over the years, with larger screen size, the Note series of phones has been a modest success.

But as smartphone screens continued to grow, including Samsung’s own Galaxy S series, forcing the Note phones eventually cease production. the Note 20 was released in 2020 and was the last phone in the Note series. Meanwhile, Samsung Electronics filled the void with the Galaxy S Ultra model.

In 2019, Samsung Electronics launched its first folding screen phone, the Galaxy Fold. since then, Samsung Electronics has released a number of other models of folding screen phones. But to date, the foldable screen phone is still a “niche” product in the overall smartphone market.

And Samsung Electronics said today that it wants to turn them into “mainstream” products to improve the profitability of its smartphone division. Sung Koo Kim, vice president of Samsung Electronics’ mobile experience division, said on a conference call today, “We will continue to maintain the sales momentum of the Galaxy S series phones in the second half of this year. In addition, we will also launch a new folding screen phone and drive its sales beyond those of the Note series.”

It is unclear when the Samsung foldable screen phone sales will surpass the Note series. But for reference, the Samsung Note series phones shipped 190 million units over their entire lifecycle. So far, Samsung’s foldable screen phones have shipped just over 10 million units.

Samsung Electronics plans to release a new folding screen phone next month. Currently, Samsung’s two latest folding-screen phones are Galaxy Z Flip 3 and Galaxy Z Fold 3, with cumulative sales of about 8 million units so far.

Bryan Ma, an analyst at authoritative research firm IDC, said, “It makes sense for Samsung to bet on foldable products: it’s a high-end and high-margin product that can push up the average sales price and set Samsung apart from the competition.”

Brian Ma added: “Even though the Note series still has a loyal fan base, it’s still a decade-old product. Betting on a foldable screen phone will allow Samsung to stay ahead of the game.”

The profitability of its smartphone division has also been a major concern for Samsung Electronics. In the second quarter of this year, Samsung Electronics mobile business saw a decline in profits from a year earlier due to rising costs and unfavorable currency effects. However, at the same time, revenue grew year-over-year due to increased sales of high-end products such as the Galaxy S22 smartphone and Tab S8 tablet PC.

Samsung Electronics expects the smartphone market to remain flat or grow modestly in the second half of this year, and foldable screen phones will be key to improving profitability.

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TM Roh revealed that the Galaxy Z Flip3 shipments accounted for 70 percent of the nearly 10 million folding screen phones, exceeding the company’s expectations. With the arrival of the next generation of folding screens, the demand for folding screens is expected to continue to increase.

Galaxy Z Flip3

It is reported that Samsung is about to hold a new conference on August 10 to officially launch a new generation of folding screen Galaxy Z Flip4 and Galaxy Z Fold4 and other new products.

Galaxy Z Flip4 is a vertical folding screen phone, its main screen size is 6.7 inches, the resolution is FHD +, refresh rate of 120Hz, equipped with Qualcomm Snapdragon 8 + flagship processor, with 8GB memory, 128GB, 256GB two kinds of storage available, battery capacity of 3800mAh, support 25W fast charging, is the industry’s first Snapdragon 8 + Folded screen model.

The Galaxy Z Fold4 has a 7.6-inch internal screen with a 120Hz refresh rate and a 6.2-inch external screen with a 120Hz refresh rate, a Qualcomm Snapdragon 8+ flagship processor, 12GB of RAM, 256GB and 512GB options, and a rear 50 million main camera, 12 million ultra-wide angle and 10 million telephoto triple camera.

It is worth noting that the Samsung Galaxy Z Fold4 internal screen is an under-screen camera solution, under-screen camera hiding effect is better, the screen “screen” effect will have a more obvious improvement.

Galaxy Z Flip4

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Samsung Galaxy Z Fold4, Flip 4 May Arrive with Affordable Pricing

Samsung’s production targets for the Galaxy Z Flip 4 and Galaxy Z Fold 4 are more than double those of last year’s foldable phones. It is stated as per Ross Young, CEO of Display Supply Chain Consultants (DSCC). It’s possible that Samsung intends to sell a minimum of twice as many Galaxy Z series phones in 2022.

According to Ross Young, the Galaxy Z Flip 4 and Galaxy Z Fold 4 could be cheaper than previous generations. This is achievable now that more smartphone manufacturers are releasing foldable phones. Outside of China, companies including OPPO, OnePlus, Vivo, and Xiaomi are likely to release foldable phones this year.

The Galaxy Z Fold 4 will be thinner and lighter when compared to the Galaxy Z Fold 3. Samsung may be attempting to increase sales by making foldable phones simpler to use and less expensive. Galaxy Z Fold 4 will have main and ultrawide lenses similar to the Galaxy S22 Ultra.

With the Galaxy Z Fold 3, Samsung added support for an S Pen. The fans were hoping for a built-in S Pen with the Galaxy Z Fold 4. On Twitter, the tipster Ice Universe (@UniverseIce) reported that the Galaxy Z Fold 4 will not have a built-in S Pen slot. This implies that while the phone may support the S Pen, it lacks the dedicated slot found on the Galaxy S22 Ultra.

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